| Consumer attention to price in social commerce: Eye tracking patterns in retail clothing RGV Menon, V Sigurdsson, NM Larsen, A Fagerstrøm, GR Foxall Journal of Business Research, 2016 | 88 | 2016 |
| A TEST OF THE BEHAVIORAL PERSPECTIVE MODEL IN THE CONTEXT OF AN E-MAIL MARKETING EXPERIMENT. V Sigurdsson, RGV Menon, JP Sigurdarson, JS Kristjansson, GR Foxall Psychological Record 63 (2), 2013 | 45 | 2013 |
| Conjoint Analysis for Social Media Marketing Experimentation: Choice, Utility Estimates and Preference Ranking RGV Menon, V Sigurdsson Managerial and Decision Economics, 2015 | 17 | 2015 |
| Operant Behavioral Economics for E‐mail Marketing: An Experiment Based on the Behavioral Perspective Model Testing the Effectiveness of Motivational Operation, Utilitarian and … V Sigurdsson, H Hinriksson, RGV Menon Managerial and Decision Economics, 2015 | 15 | 2015 |
| Factors affecting attitudes and behavioral intentions toward in-app mobile advertisements V Sigurdsson, RGV Menon, AG Hallgrímsson, NM Larsen, A Fagerstrøm Journal of Promotion Management 24 (5), 694-714, 2018 | 13 | 2018 |
| How to grow brand post engagement on Facebook and Twitter for airlines? An empirical investigation of design and content factors RGV Menon, V Sigurdsson, NM Larsen, A Fagerstrøm, H Sørensen, ... Journal of Air Transport Management, 2019 | 12 | 2019 |
| Online healthy food experiments: Capturing complexity by using choice-based conjoint analysis V Sigurdsson, RGV Menon, A Fagerstrøm The Behavior Analyst 40 (2), 373-391, 2017 | 9 | 2017 |
| Behavior analysis of online consumer behavior V Sigurdsson, NM Larsen, RGV Menon The Routledge companion to consumer behavior analysis, 51-64, 2016 | 8 | 2016 |
| Behavior analysis of online consumer behavior V Sigurdsson, NM Larsen, RGV Menon The Routledge companion to consumer behavior analysis, 51-64, 2016 | 8 | 2016 |
| Assisting sustainable food consumption: The effects of quality signals stemming from consumers and stores in online and physical grocery retailing V Sigurdsson, NM Larsen, MH Alemu, JK Gallogly, RGV Menon, ... Journal of Business Research 112, 458-471, 2020 | 7 | 2020 |
| The marketing firm: Recent theoretical and empirical developments RGV Menon Managerial and Decision Economics 41 (2), 161-163, 2020 | 1 | 2020 |
| Special Issue: Operant Behavioral Economics Guest Editor: Gordon R. Foxall GR Foxall, SR Hursh, PG Roma, WM Baum, H Rachlin, G Ainslie, ... | | |
