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Bruno Godey
Bruno Godey
Associate Professor - NEOMA BS
Verified email at neoma-bs.fr
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Cited by
Year
Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior
B Godey, A Manthiou, D Pederzoli, J Rokka, G Aiello, R Donvito, R Singh
Journal of business research 69 (12), 5833-5841, 2016
21712016
Brand and country-of-origin effect on consumers' decision to purchase luxury products
B Godey, D Pederzoli, G Aiello, R Donvito, P Chan, H Oh, R Singh, ...
Journal of Business research 65 (10), 1461-1470, 2012
5052012
What is the value of luxury? A cross‐cultural consumer perspective
N Hennigs, KP Wiedmann, C Klarmann, S Strehlau, B Godey, D Pederzoli, ...
Psychology & Marketing 29 (12), 1018-1034, 2012
4082012
An international perspectiveon luxury brand and country-of-origin effect
G Aiello, R Donvito, B Godey, D Pederzoli, KP Wiedmann, N Hennigs, ...
Journal of Brand Management 16 (5), 323-337, 2009
2032009
A cross‐cultural exploratory content analysis of the perception of luxury from six countries
B Godey, D Pederzoli, G Aiello, R Donvito, KP Wiedmann, N Hennigs
Journal of Product & Brand Management 22 (3), 229-237, 2013
1812013
A measurement scale of “aesthetic style” applied to luxury goods stores
B Godey, J Lagier, D Pederzoli
International Journal of Retail & Distribution Management 37 (6), 527-537, 2009
1012009
Construction of international brand portfolios: impact on local brands
B Godey, C Lai
Journal of Product & Brand Management 20 (5), 402-407, 2011
562011
Does personality congruence explain luxury brand attachment? The results of an international research study
R Donvito, G Aiello, L Grazzini, B Godey, D Pederzoli, KP Wiedmann, ...
Journal of Business Research 120, 462-472, 2020
532020
A scale for measuring aesthetic style in the field of luxury and art products
J Lagier, B Godey
International Journal of Arts Management, 39-50, 2007
402007
Affecting brand loyalty intention: The effects of UGC and shopping searches via Facebook
A Mazzucchelli, R Chierici, F Ceruti, C Chiacchierini, B Godey, ...
Journal of Global Fashion Marketing 9 (3), 270-286, 2018
382018
An international comparison of “Made in Italy” in the fashion, furniture and food sectors: An observational research study in France, Russia and The United Kingdom
G Aiello, R Donvito, L Grazzini, C Halliburton, B Wagner, J Wilson, ...
Journal of Global Fashion Marketing 6 (2), 136-149, 2015
352015
Modeling links between the decision-making process and luxury brand attachment: An international comparison
B Godey, D Pederzoli, G Aiello, R Donvito, P Chan, J Tsuchiya, ...
Journal of Global Scholars of Marketing Science 23 (4), 361-378, 2013
312013
Luxury brand and country of origin effect: results of an international empirical study
B Godey, D Pederzoli, G Aiello, R Donvito, KP Wiedmann
HAL Post-Print, 2010
282010
An intercultural comparison of the perception of luxury by young consumers
B Godey, D Pederzoli, G Aiello, R Donvito, KP Wiedmann, N Hennigs
Luxury Marketing: A Challenge for Theory and Practice, 57-76, 2012
272012
Luxury brand and country of origin effect: results of an international empirical study
G Aiello, R Donvito, B Godey, D Pederzoli, KP Wiedmann, N Hennigs, ...
International Congress Marketing Trends, 2008
272008
How social media marketing efforts influence brand equity creation and its consequences: the case of luxury brands
A Manthiou, J Rokka, B Godey, L Tang
Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era …, 2016
232016
Customer engagement and performance in social media: a managerial perspective
O Boujena, I Ulrich, A Manthiou, B Godey
Electronic Markets, 1-23, 2021
212021
Le rôle de" l'expérience esthétique" dans la perception du produit de luxe et du produit d'art
B Godey, J Lagier
122002
Congruence between consumer, brand and store personality in luxury sector: The results of an international research
R Donvito, G Aiello, B Godey, D Pederzoli, KP Wiedmann, N Hennigs, ...
Proceedings of 12nd International Congress Marketing Trends Conference 17, 19, 2013
92013
Are you like me? I will be attached to you. Empirical findings from an international research about consumer, brand and store personality congruence in luxury sector.
R Donvito, G Aiello, B Godey, D Pederzoli, KP Wiedmann, N Hennings, ...
Looking Forward, Looking Back: Drawing on the Past to Shape the Future of …, 2015
82015
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