Customer Experience Journeys: Loyalty Loops Versus Involvement Spirals A Siebert, A Gopaldas, A Lindridge, C Simoes Journal of Marketing 84 (4), 45-66, 2020 | 305 | 2020 |
Women over 40, Foreigners of Color, and Other Missing Persons in Globalizing Mediascapes: Understanding Marketing Images as Mirrors of Intersectionality A Gopaldas, A Siebert Consumption Markets & Culture 21 (4), 323-346, 2018 | 71 | 2018 |
Market System Dynamics: The Value of and the Open Questions Associated with Studying Markets in Consumer Culture Theory A Siebert, M Giesler ACR North American Advances, 2012 | 23 | 2012 |
Service Conversation: Advisory, Relational and Transformative Approaches A Gopaldas, M Carnevale, R Kedzior, A Siebert Journal of Services Marketing 35 (8), 988-999, 2021 | 9 | 2021 |
How non-Western Consumers Negotiate Competing Ideologies of Sharing Through the Consumption of Digital Technology A Siebert The Routledge Companion to Digital Consumption, 155-165, 2013 | 8 | 2013 |
What You're Getting Wrong About Customer Journeys A Gopaldas, A Siebert Harvard Business Review 100 (4), 92-99, 2022 | 5 | 2022 |
Designing Servicescapes for Transformative Service Conversations: Lessons from Mental Health Services A Gopaldas, A Siebert, B Ertimur Journal of Consumer Marketing 39 (6), 649-659, 2022 | 5 | 2022 |