Jan U. Becker
Jan U. Becker
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Seeding strategies for viral marketing: an empirical comparison
O Hinz, B Skiera, C Barrot, JU Becker
Journal of Marketing 75 (6), 55-71, 2011
The impact of technological and organizational implementation of CRM on customer acquisition, maintenance, and retention
JU Becker, G Greve, S Albers
International Journal of research in Marketing 26 (3), 207-215, 2009
The effect of social media interactions on customer relationship management
O Maecker, C Barrot, JU Becker
Business Research 9, 133-155, 2016
The impact of pre-and post-launch publicity and advertising on new product sales
AB Burmester, JU Becker, HJ van Heerde, M Clement
International Journal of Research in Marketing 32 (4), 408-417, 2015
Dynamics of illegal participation in peer-to-peer networks—Why do people illegally share media files?
JU Becker, M Clement
Journal of Media Economics 19 (1), 7-32, 2006
The role of mere closeness: How geographic proximity affects social influence
J Meyners, C Barrot, JU Becker, J Goldenberg
Journal of Marketing 81 (5), 49-66, 2017
The brand personality of nonprofit organizations and the influence of monetary incentives
E Shehu, JU Becker, AC Langmaack, M Clement
Journal of Business Ethics 138, 589-600, 2016
Perceived ethical leadership affects customer purchasing intentions beyond ethical marketing in advertising due to moral identity self-congruence concerns
N Van Quaquebeke, JU Becker, N Goretzki, C Barrot
Journal of business ethics 156, 357-376, 2019
The impact of network size and financial incentives on adoption and participation in new online communities
JU Becker, M Clement, U Schaedel
Journal of Media Economics 23 (3), 165-179, 2010
Impact of service pricing on referral behaviour
C Barrot, JU Becker, J Meyners
European Journal of Marketing 47 (7), 3-3, 2013
Left Behind Expectations - How to Prevent CRM Implementations from Failing
JU Becker, G Greve, S Albers
GfK-Marketing Intelligence Review 2 (2), 2010
Referral programs, customer value, and the relevance of dyadic characteristics
G Armelini, C Barrot, JU Becker
International Journal of Research in Marketing 32 (4), 449-452, 2015
Messung von Zahlungsbereitschaften und ihr Einsatz fur die Preisbündelung. Eine anwendungsorientierte Darstellung am Beispiel digitaler TV-Programme.
S Albers, JU Becker, M Clement, D Papies, H Schneider
Marketing ZFP - Journal of Research and Management 29 (1), 7, 2007
The economic rationale of offering media files in peer-to-peer networks
JU Becker, M Clement
37th Annual Hawaii International Conference on System Sciences, 2004 …, 2004
Implications of minimum contract durations on customer retention
JU Becker, M Spann, T Schulze
Marketing Letters 26, 579-592, 2015
File Sharing in Peer-to-Peer-Netzwerken
JU Becker
Wiesbaden: DUV, 2004
Impact of proactive postsales service and cross-selling activities on customer churn and service calls
JU Becker, M Spann, C Barrot
Journal of Service Research 23 (1), 53-69, 2020
The limits of analyzing service quality data in public transport
JU Becker, S Albers
Transportation 43 (5), 823-842, 2016
Das ökonomische Kalkül eines Anbieters von Mediendateien bei Filesharing-Diensten
JU Becker, M Clement
Wirtschaftsinformatik 45 (3), 261-271, 2003
Positive customer churn: An application to online dating
A Dechant, M Spann, JU Becker
Journal of Service Research 22 (1), 90-100, 2019
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