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olga kravets
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Cited by
Cited by
Year
Competently ordinary: New middle class consumers in the emerging markets
O Kravets, O Sandikci
Journal of Marketing 78 (4), 125-140, 2014
2382014
The discourses of marketing and development: towards ‘critical transformative marketing research’
M Tadajewski, J Chelekis, B DeBerry-Spence, B Figueiredo, O Kravets, ...
Journal of Marketing Management 30 (17-18), 1728-1771, 2014
1032014
Iconic brands: A socio-material story
O Kravets, ÷ ÷rge
Journal of Material Culture 15 (2), 205-232, 2010
762010
Russia’s “pure Spirit” vodka branding and its politics
O Kravets
Journal of Macromarketing 32 (4), 361-376, 2012
582012
Developing markets? Understanding the role of markets and development at the intersection of macromarketing and transformative consumer research (TCR)
B Figueiredo, J Chelekis, B DeBerry-Spence, AF Fırat, G Ger, ...
Journal of Macromarketing 35 (2), 257-271, 2015
492015
Special and ordinary times: Tea in motion
G Ger, O Kravets
Time, consumption and everyday life, 189-202, 2020
382020
The uniform entrepreneur: Making gender visible in social enterprise
O Kravets, C Preece, P Maclaran
Journal of Macromarketing 40 (4), 445-458, 2020
322020
The SAGE handbook of consumer culture
O Kravets, A Venkatesh, S Miles, P Maclaran
SAGE Publications Ltd, 2017
302017
Feminist perspectives in marketing: Past, present, and future
P Maclaran, O Kravets
The Routledge companion to critical marketing, 64-82, 2018
272018
Marketing for socialism: Soviet cosmetics in the 1930s
O Kravets, ÷ SandıkÁı
Business History Review 87 (3), 461-487, 2013
222013
On technology, magic and changing the world
O Kravets
Journal of Macromarketing 37 (3), 331-333, 2017
212017
Introduction to special issue: Hierarchies of knowledge in marketing theory
O Kravets, R Varman
Marketing Theory 22 (2), 127-133, 2022
202022
On things and comrades
O Kravets
ephemera 13 (2), 421, 2013
202013
Shouting on social media? A borderscapes perspective on a contentious hashtag
B Cappellini, O Kravets, A Reppel
Technological Forecasting and Social Change 145, 428-437, 2019
162019
Consumer-citizens: Markets, marketing and the making of ‘choice’
S Schwarzkopf, O Kravets, P Maclaran, S Miles, A Venkatesh
The SAGE handbook of consumer culture. London: SAGE Publications, 435-452, 2018
122018
CCT perspectives on macromarketing: Introduction to the special issue
÷ Sandıkcı, O Kravets
Journal of Macromarketing 39 (1), 5-8, 2019
92019
International marketing at the interface of the alluring global and the comforting local
G Ger, O Kravets, O Sandikci
Marketing Management: A Cultural Perspective, London: Routledge, 30-42, 2012
92012
It’s no joke: The critical power of a laughing chorus
O Kravets
Marketing Theory 21 (3), 297-315, 2021
72021
The Routledge companion to marketing and feminism
P Maclaran, L Stevens, O Kravets
Routledge, 2022
62022
Bridges to displaced meaning: the reinforcing roles of myth and marketing in russian vodka labels
T Davis, O Kravets
ACR North American Advances, 2005
62005
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