| Competently ordinary: New middle class consumers in the emerging markets O Kravets, O Sandikci Journal of Marketing 78 (4), 125-140, 2014 | 259 | 2014 |
| The discourses of marketing and development: towards ‘critical transformative marketing research’ M Tadajewski, J Chelekis, B DeBerry-Spence, B Figueiredo, O Kravets, ... Journal of Marketing Management 30 (17-18), 1728-1771, 2014 | 108 | 2014 |
| Iconic brands: A socio-material story O Kravets, Ö Örge Journal of Material Culture 15 (2), 205-232, 2010 | 79 | 2010 |
| Russia’s “Pure Spirit” vodka branding and its politics O Kravets Journal of Macromarketing 32 (4), 361-376, 2012 | 61 | 2012 |
| Developing markets? Understanding the role of markets and development at the intersection of macromarketing and transformative consumer research (TCR) B Figueiredo, J Chelekis, B DeBerry-Spence, AF Fırat, G Ger, ... Journal of Macromarketing 35 (2), 257-271, 2015 | 53 | 2015 |
| Special and ordinary times: Tea in motion G Ger, O Kravets Time, consumption and everyday life, 189-202, 2020 | 41 | 2020 |
| The uniform entrepreneur: Making gender visible in social enterprise O Kravets, C Preece, P Maclaran Journal of Macromarketing 40 (4), 445-458, 2020 | 37 | 2020 |
| The SAGE handbook of consumer culture O Kravets, A Venkatesh, S Miles, P Maclaran SAGE Publications Ltd, 2017 | 36 | 2017 |
| Feminist perspectives in marketing: Past, present, and future P Maclaran, O Kravets The Routledge Companion to Critical Marketing, 64-82, 2018 | 29 | 2018 |
| Introduction to special issue: Hierarchies of knowledge in marketing theory O Kravets, R Varman Marketing Theory 22 (2), 127-133, 2022 | 28 | 2022 |
| Marketing for socialism: Soviet cosmetics in the 1930s O Kravets, Ö Sandıkçı Business History Review 87 (3), 461-487, 2013 | 26 | 2013 |
| On technology, magic and changing the world O Kravets Journal of Macromarketing 37 (3), 331-333, 2017 | 22 | 2017 |
| On things and comrades O Kravets ephemera 13 (2), 421, 2013 | 21 | 2013 |
| Shouting on social media? A borderscapes perspective on a contentious hashtag B Cappellini, O Kravets, A Reppel Technological Forecasting and Social Change 145, 428-437, 2019 | 17 | 2019 |
| Consumer-citizens: Markets, marketing and the making of ‘choice’ S Schwarzkopf, O Kravets, P Maclaran, S Miles, A Venkatesh The SAGE handbook of consumer culture. London: SAGE Publications, 435-452, 2018 | 16 | 2018 |
| CCT perspectives on macromarketing: Introduction to the special issue Ö Sandıkcı, O Kravets Journal of Macromarketing 39 (1), 5-8, 2019 | 11 | 2019 |
| The Routledge companion to marketing and feminism P Maclaran, L Stevens, O Kravets Routledge, 2022 | 9 | 2022 |
| International marketing at the interface of the alluring global and the comforting local G Ger, O Kravets, O Sandikci Marketing Management: A Cultural Perspective, London: Routledge, 30-42, 2012 | 9 | 2012 |
| Ripping through a storified place: an exercise in critical breaking O Kravets, E Karababa Journal of Marketing Management 38 (15-16), 1672-1690, 2022 | 8 | 2022 |
| It’s no joke: The critical power of a laughing chorus O Kravets Marketing Theory 21 (3), 297-315, 2021 | 7 | 2021 |
Pauline MaclaranProfessor of Marketing & Consumer ResearchVerified email at rhul.ac.uk
