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Eric T. Anderson
Eric T. Anderson
Kellogg School of Management, Northwestern University
Verified email at northwestern.edu
Title
Cited by
Cited by
Year
Effects of $9 price endings on retail sales: Evidence from field experiments
ET Anderson, DI Simester
Quantitative Marketing and Economics 1 (1), 93-110, 2003
3502003
Measuring and mitigating the costs of stockouts
ET Anderson, GJ Fitzsimons, D Simester
Management Science 52 (11), 1751-1763, 2006
3282006
The option value of returns: Theory and empirical evidence
ET Anderson, K Hansen, D Simester
Marketing Science 28 (3), 405-423, 2009
3022009
Reviews Without a Purchase: Low Ratings, Loyal Customers, and Deception
ET Anderson, DI Simester
Journal of Marketing Research 51 (3), 249-269, 2014
2882014
Long-run effects of promotion depth on new versus established customers: Three field studies
ET Anderson, DI Simester
Marketing Science 23 (1), 4-20, 2004
2702004
Price stickiness and customer antagonism
ET Anderson, DI Simester
The Quarterly Journal of Economics 125 (2), 729-765, 2010
1852010
Price stickiness and customer antagonism
ET Anderson, DI Simester
The Quarterly Journal of Economics 125 (2), 729-765, 2010
1852010
Research Note—Does Demand Fall When Customers Perceive That Prices Are Unfair? The Case of Premium Pricing for Large Sizes
ET Anderson, DI Simester
Marketing Science 27 (3), 492-500, 2008
1662008
When is price discrimination profitable?
ET Anderson, JD Dana Jr
Management Science 55 (6), 980-989, 2009
1632009
Direct and vicarious conspicuous consumption: Identification with low-status groups increases the desire for high-status goods
PJ Mazzocco, DD Rucker, AD Galinsky, ET Anderson
Journal of Consumer Psychology 22 (4), 520-528, 2012
1562012
How sales taxes affect customer and firm behavior: The role of search on the Internet
ET Anderson, NM Fong, DI Simester, CE Tucker
Journal of Marketing Research 47 (2), 229-239, 2010
1262010
Advertising in a competitive market: The role of product standards, customer learning, and switching costs
ET Anderson, D Simester
Journal of Marketing research 50 (4), 489-504, 2013
1182013
The role of sale signs
ET Anderson, DI Simester
Marketing Science 17 (2), 139-155, 1998
1161998
Mind your pricing cues
E Anderson, D Simester
Harvard Business Review 81 (9), 96-103, 2003
1122003
Informational rigidities and the stickiness of temporary sales
E Anderson, BA Malin, E Nakamura, D Simester, J Steinsson
Journal of Monetary Economics 90, 64-83, 2017
1092017
A step-by-step guide to smart business experiments
ET Anderson, D Simester
Harvard Business Review 89 (3), 98-105, 2011
1012011
Are sale signs less effective when more products have them?
ET Anderson, DI Simester
Marketing Science 20 (2), 121-142, 2001
912001
Dynamics of retail advertising: Evidence from a field experiment
D Simester, YJ Hu, E Brynjolfsson, ET Anderson
Economic Inquiry 47 (3), 482-499, 2009
862009
Channel pass-through of trade promotions
V Nijs, K Misra, ET Anderson, K Hansen, L Krishnamurthi
Marketing Science 29 (2), 250-267, 2010
822010
Coordinating price reductions and coupon events
ET Anderson, I Song
Journal of Marketing Research 41 (4), 411-422, 2004
752004
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