| Exploring e-service quality: a study of Irish online banking M Loonam, D O'loughlin Marketing Intelligence & Planning 26 (7), 759-780, 2008 | 223 | 2008 |
| From relationships to experiences in retail financial services D O'Loughlin, I Szmigin, P Turnbull International Journal of Bank Marketing 22 (7), 522-539, 2004 | 212 | 2004 |
| Customer perspectives on the role and importance of branding in Irish retail financial services D O'Loughlin, I Szmigin International Journal of Bank Marketing 23 (1), 8-27, 2005 | 173 | 2005 |
| Peer observation of teaching: enhancing academic engagement for new participants C Carroll, D O’Loughlin Innovations in Education and Teaching International 51 (4), 446-456, 2014 | 124 | 2014 |
| Integrating ethical brands into our consumption lives I Szmigin, M Carrigan, D O'Loughlin Journal of Brand Management 14 (5), 396-409, 2007 | 89 | 2007 |
| An observation analysis of e-service quality in online banking M Loonam, D O'loughlin Journal of Financial Services Marketing 13, 164-178, 2008 | 88 | 2008 |
| Branding and relationships: Customer and supplier perspectives D O'Loughlin, I Szmigin, P Turnbull Journal of financial services marketing 8, 218-230, 2004 | 68 | 2004 |
| The rhetoric and reality of research reputation:‘Fur coat and no knickers’ D O'Loughlin, A MacPhail, R Msetfi Studies in Higher Education 40 (5), 806-820, 2015 | 60 | 2015 |
| “I'll always be in debt”: Irish and UK student behaviour in a credit led environment D O'Loughlin, I Szmigin Journal of Consumer Marketing 23 (6), 335-343, 2006 | 58 | 2006 |
| Emerging perspectives on customer relationships, interactions and loyalty in Irish retail financial services D O'Loughlin, I Szmigin Journal of Consumer Behaviour: An International Research Review 5 (2), 117-129, 2006 | 50 | 2006 |
| Shifting arrays of a kaleidoscope: the orchestration of relational value cocreation in service systems C Kelleher, D O’Loughlin, J Gummerus, L Peņaloza Journal of Service Research 23 (2), 211-228, 2020 | 47 | 2020 |
| Customer relationship typologies and the nature of loyalty in Irish retail financial services D O'Loughlin, I Szmigin Journal of Marketing Management 22 (3-4), 267-293, 2006 | 47 | 2006 |
| Services branding: Revealing the rhetoric within retail banking D O'loughlin, I Szmigin The Service Industries Journal 27 (4), 435-452, 2007 | 46 | 2007 |
| External and internal accountability of financial services suppliers: current paradoxes in managing expectations and experience D O'loughlin, I Szmigin Journal of Strategic Marketing 13 (2), 133-147, 2005 | 33 | 2005 |
| Identifying the ‘energy champion’: A consumer behaviour approach to understanding the home energy conservation market in Ireland D Clancy, D O'Loughlin International Journal of Nonprofit and Voluntary Sector Marketing 7 (3), 258-270, 2002 | 30 | 2002 |
| Keep calm and carry on: European consumers and the development of persistent resilience in the face of austerity IT Szmigin, DM O'Loughlin, M McEachern, K Karantinou, B Barbosa, ... European Journal of Marketing 54 (8), 1883-1907, 2020 | 27 | 2020 |
| Man thou art dust: Rites of passage in austere times DM O’Loughlin, I Szmigin, MG McEachern, B Barbosa, K Karantinou, ... Sociology 51 (5), 1050-1066, 2017 | 23 | 2017 |
| Students and the consumer credit market: towards a social policy agenda I Szmigin, D O'Loughlin Social Policy & Administration 44 (5), 598-619, 2010 | 20 | 2010 |
| The case for altruism in eWoM motivations M Killian, J Fahy, D O’Loughlin Making a Difference Through Marketing: A Quest for Diverse Perspectives, 129-142, 2016 | 14 | 2016 |
| The challenge of sustaining the relationship approach: financial supplier perspectives D O Loughlin, I Szmigin Australasian Marketing Journal 15 (3), 35, 2007 | 13 | 2007 |
Isabelle SzmiginProfessor of Marketing, University of BirminghamVerified email at bham.ac.uk
