| Handling endogenous regressors by joint estimation using copulas S Park, S Gupta Marketing Science 31 (4), 567-586, 2012 | 606 | 2012 |
| Mobile app analytics SP Han, S Park, W Oh MIS quarterly 40 (4), 983-1008, 2016 | 120 | 2016 |
| Simulated maximum likelihood estimator for the random coefficient logit model using aggregate data S Park, S Gupta Journal of Marketing Research 46 (4), 531-542, 2009 | 93 | 2009 |
| The impact of Walmart supercenter conversion on consumer shopping behavior M Hwang, S Park Management Science 62 (3), 817-828, 2016 | 46 | 2016 |
| Successfully communicating a cocreated innovation HS Wang, CH Noble, DW Dahl, S Park Journal of Marketing 83 (4), 38-57, 2019 | 45 | 2019 |
| A regime-switching model of cyclical category buying S Park, S Gupta Marketing Science 30 (3), 469-480, 2011 | 39 | 2011 |
| When loyalty goes mobile: Effects of mobile loyalty apps on purchase, redemption, and competition Y Son, W Oh, SP Han, S Park Information Systems Research 31 (3), 835-847, 2020 | 35 | 2020 |
| The impact of disclosing inventory‐scarcity messages on sales in online retailing S Park, E Rabinovich, CS Tang, R Yin Journal of Operations Management 66 (5), 534-552, 2020 | 29 | 2020 |
| Trading on up: An examination of factors influencing the degree of upgrade: Evidence from cash for clunkers CJ Miller, MA Wiles, S Park Journal of Marketing 83 (1), 151-172, 2019 | 23 | 2019 |
| Shopping activity at warehouse club stores and its competitive and network density implications SFWT Lim, E Rabinovich, S Park, M Hwang Production and Operations Management 30 (1), 28-46, 2021 | 20 | 2021 |
| Using copulas to enable causal inference from nonexperimental data: Tutorial and simulation studies. F Falkenström, S Park, CN McIntosh Psychological Methods 28 (2), 301, 2023 | 16 | 2023 |
| The effect of general health checks on healthcare utilization: accounting for self-selection bias S Yoon, DB Jun, S Park Journal of the Royal Statistical Society Series A: Statistics in Society 183 …, 2020 | 16 | 2020 |
| The adoption and use of mobile application-based reward systems: Implications for offline purchase and mobile commerce Y Son, W Oh, SP Han, S Park 2016 International Conference on Information Systems, ICIS 2016, 2016 | 15 | 2016 |
| Comparison of SML and GMM estimators for the random coefficient logit model using aggregate data S Park, S Gupta Empirical Economics 43, 1353-1372, 2012 | 14 | 2012 |
| An integrative approach to determinants of pre-roll ad acceptance and their relative impact: Evidence from big data MH Lee, SJ Kim, SH Yoon, S Park Journal of Advertising 51 (1), 76-84, 2022 | 12 | 2022 |
| An empirical analysis of consumption patterns for mobile apps and web: a multiple discrete-continuous extreme value approach SP Han, W Oh | 8 | 2014 |
| Should an online seller post inventory scarcity messages? S Park, E Rabinovich, CS Tang, R Yin, JJ Yu Decision Sciences 51 (5), 1288-1308, 2020 | 7 | 2020 |
| How mobile users respond to pre-roll skippable advertising differently than personal computer (PC) users: an analysis of individual-level clickstream data SJ Kim, MH Lee, J Hong, S Park International Journal of Advertising 42 (4), 713-739, 2023 | 6 | 2023 |
| Capturing flexible correlations in multiple-discrete choice outcomes using copulas C Kim, DB Jun, S Park International Journal of Research in Marketing 35 (1), 34-59, 2018 | 5 | 2018 |
| The positive spillover effect of mobile social games on app literacy M Lee, SP Han, S Park, W Oh 2016 49th Hawaii International Conference on System Sciences (HICSS), 746-755, 2016 | 5 | 2016 |
