Gestión de precios IMR Díaz, ECD de Castro, FJR Cataluña Esic Editorial, 2013 | 200* | 2013 |
Trust as mediator of corporate social responsibility, image and loyalty in the hotel sector B Palacios-Florencio, JG del Junco, M Castellanos-Verdugo, ... Corporate Social Responsibility for Sustainable Tourism, 247-263, 2020 | 157 | 2020 |
Price knowledge: effects of consumers' attitudes towards prices, demographics, and socio‐cultural characteristics I María Rosa‐Díaz Journal of Product & Brand Management 13 (6), 406-428, 2004 | 126 | 2004 |
Gestión de precios EC Diez de Castro, I Rosa Madrid: Editorial ESIC, 2004 | 110 | 2004 |
Creating customer value through service experiences: an empirical study in the hotel industry D Martín-Ruiz, C Barroso-Castro, IM Rosa-Díaz Tourism and Hospitality Management 18 (1), 37-53, 2012 | 101 | 2012 |
La calidad asistencial: concepto y medida MMV Periñán, IMR Díaz Dirección y organización, 2003 | 62 | 2003 |
Segmenting hotel clients by pricing variables and value for money FJ Rondan-Cataluña, IM Rosa-Diaz Current issues in tourism 17 (1), 60-71, 2014 | 54 | 2014 |
Calidad percibida por el espectador de fútbol IMR Díaz, MC Verdugo, BP Florencio Revista de psicología del deporte 21 (1), 25-33, 2012 | 53 | 2012 |
Antecedents of the importance of price in purchase decisions IM Rosa Diaz, FJ Rondán Cataluña Revista de Administração de Empresas 51, 370-381, 2011 | 43 | 2011 |
Rondán Cataluña, FJ, & Díez de Castro, EC (2020) IM Rosa Díaz Gestión de precios. ESIC, 0 | 29 | |
Evaluación de los usos potenciales del Teberinto (Moringa oleífera) como generador de materia prima para la industria química A García, R Martínez, I Díaz Universidad de El Salvador. Facultad de Ingeniería y Arquitectura. Escuela …, 2013 | 28 | 2013 |
Demand restrictions in price‐based decisions: managers versus consumers I María Rosa Díaz Journal of Product & Brand Management 15 (3), 214-224, 2006 | 23 | 2006 |
Antecedents of the importance of price in purchase decision IM Rosa, FJ Rodan Revista de Administração de Empresas 51 (4), 2011 | 19 | 2011 |
Price assessments by consumers: influence of purchase context and price structure IM Rosa Diaz International Journal of Consumer Studies 37 (1), 13-20, 2013 | 18 | 2013 |
Causes and consequences of academics’ emotions in private higher education institutions: Implications for policy and practice through the lens of Affective Events Theory M Ghasemy, M Sirat, IM Rosa-Díaz, D Martín-Ruiz Educational Research for Policy and Practice 20 (3), 367-393, 2021 | 17 | 2021 |
The roles of supervisory support and involvement in influencing scientists’ job satisfaction to ensure the achievement of SDGs in academic organizations M Ghasemy, IM Rosa-Díaz, JE Gaskin Sage Open 11 (3), 21582440211030611, 2021 | 15 | 2021 |
Determinantes y consecuencias de la efectividad de las promociones basadas en precios IMR Díaz, FJR Cataluña Cuadernos de Gestión 12 (2), 15-41, 2012 | 12 | 2012 |
La valoración y el conocimiento de los precios por la demanda IM ROSA DIAZ La valoración y el conocimiento de los precios por la demanda, 2001 | 12 | 2001 |
Promoting Sustainable Lifestyle Habits:“Real Food” and Social Media in Spain M Segovia-Villarreal, IM Rosa-Díaz Foods 11 (2), 224, 2022 | 11 | 2022 |
Effect of Environmental Activities within the frame of Corporate Responsibility in hotel establishments. B Palacios-Florencio, M Castellanos-Verdugo, IM Rosa-Diaz Environmental Engineering & Management Journal (EEMJ) 15 (7), 2016 | 10 | 2016 |