| Transformative service research: An agenda for the future L Anderson, AL Ostrom, C Corus, RP Fisk, AS Gallan, M Giraldo, ... Journal of Business Research 66 (8), 1203-1210, 2013 | 1149 | 2013 |
| Consumer online privacy concerns and responses: a power–responsibility equilibrium perspective M Lwin, J Wirtz, JD Williams Journal of the Academy of Marketing Science 35 (4), 572-585, 2007 | 463 | 2007 |
| A conceptual model and study of cross-cultural business relationships JD Williams, SL Han, WJ Qualls Journal of Business Research 42 (2), 135-143, 1998 | 369 | 1998 |
| Conceptualisation and aspirations of transformative service research M Rosenbaum, C Corus, A Ostrom, L Anderson, R Fisk, A Gallan, ... | 354 | 2011 |
| Causes and consequences of consumer online privacy concern J Wirtz, MO Lwin, JD Williams International Journal of Service Industry Management 18 (4), 326-348, 2007 | 300 | 2007 |
| Rejected, shackled, and alone: the impact of systemic restricted choice on minority consumers' construction of self SA Bone, GL Christensen, JD Williams Journal of Consumer Research 41 (2), 451-474, 2014 | 285 | 2014 |
| A cross‐sectional prevalence study of ethnically targeted and general audience outdoor obesity‐related advertising AK Yancey, BL Cole, R Brown, JD Williams, AMY Hillier, RS Kline, ... The Milbank Quarterly 87 (1), 155-184, 2009 | 227 | 2009 |
| Courting customers: Assessing consumer racial profiling and other marketplace discrimination AMG Harris, GR Henderson, JD Williams Journal of Public Policy & Marketing 24 (1), 163-171, 2005 | 217 | 2005 |
| Middle‐class black consumers and intensity of ethnic identification JD Williams, WJ Qualls Psychology & Marketing 6 (4), 263-286, 1989 | 198 | 1989 |
| A model integrating the multidimensional developmental theory of privacy and theory of planned behavior to examine fabrication of information online MO Lwin, JD Williams Marketing Letters 14 (4), 257-272, 2003 | 196 | 2003 |
| Managing the tensions at the intersection of the triple bottom line: A paradox theory approach to sustainability management LK Ozanne, M Phipps, T Weaver, M Carrington, M Luchs, J Catlin, ... Journal of Public Policy & Marketing 35 (2), 249-261, 2016 | 194 | 2016 |
| Target marketing of tobacco and alcohol-related products to ethnic minority groups in the United States DJ Moore, JD Williams, WJ Qualls Ethnicity and Disease 6, 83-98, 1996 | 170 | 1996 |
| Variability of brand price elasticities across retail stores: Ethnic, income, and brand determinants FJ Mulhern, JD Williams, RP Leone Journal of Retailing 74 (3), 427-446, 1998 | 149 | 1998 |
| Drivers of attitudes toward luxury brands: A cross-national investigation into the roles of interpersonal influence and brand consciousness M Yi-Cheon Yim, P L. Sauer, J Williams, SJ Lee, I Macrury International Marketing Review 31 (4), 363-389, 2014 | 128 | 2014 |
| Assessment of perioperative nutrition practices and attitudes—a national survey of colorectal and GI surgical oncology programs JD Williams, PE Wischmeyer The American Journal of Surgery 213 (6), 1010-1018, 2017 | 119 | 2017 |
| Promises, promises: how consumers respond to warranties in internet retailing MO Lwin, JD Williams Journal of consumer Affairs 40 (2), 236-260, 2006 | 114 | 2006 |
| Retail redlining: Definition, theory, typology, and measurement D D’Rozario, JD Williams Journal of Macromarketing 25 (2), 175-186, 2005 | 113 | 2005 |
| Racially exclusive real estate advertising: Public policy implications for fair housing practices JD Williams, WJ Qualls, SA Grier Journal of Public Policy & Marketing, 225-244, 1995 | 106 | 1995 |
| Clustering of unhealthy outdoor advertisements around child-serving institutions: a comparison of three cities A Hillier, BL Cole, TE Smith, AK Yancey, JD Williams, SA Grier, ... Health & place 15 (4), 935-945, 2009 | 95 | 2009 |
| The role of food culture and marketing activity in health disparities JD Williams, D Crockett, RL Harrison, KD Thomas Preventive Medicine 55 (5), 382-386, 2012 | 89 | 2012 |
