| Perceptions and realities of male shopping behavior C Otnes, MA McGrath Journal of retailing 77 (1), 111-137, 2001 | 550 | 2001 |
| The dark side of the gift JF Sherry Jr, MA McGrath, SJ Levy Journal of Business Research 28 (3), 225-244, 1993 | 508 | 1993 |
| American Girl and the brand gestalt: Closing the loop on sociocultural branding research N Diamond, JF Sherry Jr, AM Muņiz Jr, MA McGrath, RV Kozinets, ... Journal of Marketing 73 (3), 118-134, 2009 | 453 | 2009 |
| Why are themed brandstores so powerful? Retail brand ideology at American Girl Place S Borghini, N Diamond, RV Kozinets, MA McGrath, AM Muņiz Jr, ... Journal of Retailing 85 (3), 363-375, 2009 | 425 | 2009 |
| Unacquainted influencers: when strangers interact in the retail setting MA McGrath, C Otnes Journal of Business Research 32 (3), 261-272, 1995 | 408 | 1995 |
| Unpacking the holiday presence: A comparative ethnography of two gift stores JF Sherry Jr, MA McGrath Interpretive consumer research 23 (1), 148-167, 1989 | 256 | 1989 |
| An ethnographic study of an urban periodic marketplace: Lessons from the Midville farmers' market MA McGrath, JF Sherry Jr, DD Heisley Journal of retailing 69 (3), 280-319, 1993 | 255 | 1993 |
| The disposition of the gift and many unhappy returns JF Sherry, MA McGrath, SJ Levy Journal of Retailing 68 (1), 40-65, 1992 | 165 | 1992 |
| New measures of defensiveness, empathy, and cognitive distortions for sexual offenders against children M McGrath, S Cann, R Konopasky Sexual Abuse: A Journal of Research and Treatment 10, 25-36, 1998 | 161 | 1998 |
| An Ethnography of a Gift Store: Wrapping, Trappings and Rapture MANN MCGRATH Journal of Retailing, 1989 | 154* | 1989 |
| Acquiring resources from intimates when obligation substitutes for persuasion ME Roloff, CA Janiszewski, MA McGrath, CS Burns, LA Manrai Human Communication Research 14 (3), 364-396, 1988 | 151 | 1988 |
| Giving voice to the gift: The use of projective techniques to recover lost meanings MA McGrath, JF Sherry Jr, SJ Levy Journal of Consumer Psychology 2 (2), 171-191, 1993 | 145 | 1993 |
| Shopping with consumers usage as past, present and future research technique C Otnes, MA McGrath, TM Lowrey Journal of Retailing and Consumer Services 2 (2), 97-110, 1995 | 82 | 1995 |
| Gender differences in gift exchanges: New directions from projections MA McGrath Psychology & Marketing 12 (5), 371-393, 1995 | 79 | 1995 |
| Shopping with consumers: reflections and innovations TM Lowrey, CC Otnes, MA McGrath Qualitative Market Research: An International Journal 8 (2), 176-188, 2005 | 74 | 2005 |
| Monadic giving: Anatomy of gifts given to the self JF Sherry, MA McGrath, SJ Levy Contemporary marketing and consumer behavior: An anthropological sourcebook …, 1995 | 65 | 1995 |
| To everything there is a season: a photoessay of a farmers' market DD Heisley, MA McGrath, JF Sherry Jr Journal of American Culture 14 (3), 53-79, 1991 | 52 | 1991 |
| Men and masculinities in a changing world:(de) legitimizing gender ideals in advertising LT Zayer, MA McGrath, P Castro-González European Journal of Marketing 54 (1), 238-260, 2019 | 51 | 2019 |
| Ritual socialization and the children's birthday party: The early emergence of gender differences C Otnes, MA McGrath Journal of Ritual Studies, 73-93, 1994 | 46 | 1994 |
| The Children's Birthday Party: A Study of Mothers as Socialization Agents. C Otnes, M Nelson, MA McGrath Advances in Consumer Research 22 (1), 1995 | 38 | 1995 |
John F. Sherry, Jr.Herrick Professor of Marketing Emeritus, Univ Notre DameVerified email at nd.edu
