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Mudra Mukesh
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Let the logo do the talking: The influence of logo descriptiveness on brand equity
J Luffarelli, M Mukesh, A Mahmood
Journal of Marketing Research 56 (5), 862-878, 2019
1292019
What's in a logo? The impact of complex visual cues in equity crowdfunding
A Mahmood, J Luffarelli, M Mukesh
Journal of Business Venturing 34 (1), 41-62, 2019
1212019
A study of 597 logos shows which kind is most effective
J Luffarelli, M Mukesh, A Mahmood
Harvard Business Review, 2019
152019
When friends show off: Facebook and well-being
M Mukesh, D Goncalves, M Mayo
American Marketing Association, 2016
72016
Social media measurement and monitoring
M Mukesh, A Rao
Contemporary issues in social media marketing, 184-205, 2017
62017
Well-being paradox of social networking sites: maintaining relationships and gathering unhappiness
M Mukesh, M Mayo, D Goncalves
Academy of management proceedings 2014 (1), 14709, 2014
62014
The curse of online friends: the detrimental effects of online social network usage on well-being
M Mukesh, D Goncalves
Available at SSRN 2298328, 2013
52013
To Attract Crowdfunding, Mystify Them With Your Logo
A Mahmood, J Luffarelli, M Mukesh
Entrepreneur & Innovation Exchange, 2020
2020
Branding 2.0: the Interplay of Fair-Trade and Private Labeling, and the Role of Gender
M Yassaman, S Antonios, M Mudra, L Jonathan, D Gonçalves
ACR European Advances, 2013
2013
Virtually Unhappy:How Probability Neglect in Social Comparison Biases Judgments of Satisfaction With Life
M Mukesh, D Goncalves
Advances in Consumer Research 40, 741-742, 2012
2012
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