Thijs Broekhuizen

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Citations	7049	6154
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Nicolai FabianAssistant Professor, University of GroningenVerified email at rug.nl
P.C. VerhoefProfessor of MarketingVerified email at rug.nl
John DongNanyang Technological UniversityVerified email at ntu.edu.sg
Khoi NguyenAssistant ProfessorVerified email at ou.nl
Yakov BartNortheastern UniversityVerified email at northeastern.edu
Michael HaenleinProfessor of Marketing, ESCP Business School and University of Liverpool Management SchoolVerified email at escp.eu
Abhi BhattacharyaUniversity of AlabamaVerified email at ua.edu
Arvid O. I. HoffmannProfessor of Marketing at Adelaide Business SchoolVerified email at adelaide.edu.au
Wander JagerUniversity College Groningen, Groningen Center for Social Complexity StudiesVerified email at rug.nl
sebastiano delreAssociate ProfessorVerified email at montpellier-bs.com
Maarten J. GijsenbergFull Professor of Marketing Dynamics - University of Groningen - Faculty of Economics and BusinessVerified email at rug.nl
wilfred dolfsmaWageningen University & ResearchVerified email at wur.nl
Theo Postmaemeritus assoc. professor strategieVerified email at rug.nl
E.P.M. CroonenUniversity or Groningen (The Netherlands)Verified email at rug.nl
Amber GeurtsSenior researcher TNO VectorVerified email at tno.nl
Pedro de FariaProfessor of Innovation Management, University of GroningenVerified email at rug.nl
Tammo BijmoltProfessor of Marketing Research, University of GroningenVerified email at rug.nl
Laurens M. SlootDistinguished Professor of Retail Marketing at the University of GroningenVerified email at rug.nl
Bas DonkersProfessor of Marketing Research, Erasmus UniversityVerified email at ese.eur.nl
ANNA TORRES LACOMBAProfessora Titular, Universitat Pompeu Fabra.Verified email at upf.edu

Thijs Broekhuizen

Associate Professor, University of Groningen

Verified email at rug.nl - Homepage

digital business models innovation AI disruptive technologies value appropriation


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Digital transformation: A multidisciplinary reflection and research agenda PC Verhoef, T Broekhuizen, Y Bart, A Bhattacharya, JQ Dong, N Fabian, ... Journal of business research 122, 889-901, 2021	4970	2021
Digital platform openness: Drivers, dimensions and outcomes TLJ Broekhuizen, O Emrich, MJ Gijsenberg, M Broekhuis, B Donkers, ... Journal of Business Research 122, 902-914, 2021	226	2021
Success factors for mass customization: a conceptual model TLJ Broekhuizen, KJ Alsem Journal of Market-Focused Management 5, 309-330, 2002	224	2002
Susceptibility to and impact of interpersonal influence in an investment context AOI Hoffmann, TLJ Broekhuizen Journal of the Academy of Marketing Science 37 (4), 488-503, 2009	175	2009
Online purchase determinants: Is their effect moderated by direct experience? T Broekhuizen, EKRE Huizingh Management Research News 32 (5), 440-457, 2009	168	2009
Understanding channel purchase intentions: measuring online and offline shopping value perceptions T Broekhuizen University of Groningen, Dissertation, 2006	136	2006
Introduction to the special issue–Digital business models: A multi-disciplinary and multi-stakeholder perspective TLJ Broekhuizen, M Broekhuis, MJ Gijsenberg, JE Wieringa Journal of Business Research 122, 847-852, 2021	110	2021
A conceptual model of channel choice: Measuring online and offline shopping value perceptions TLJ Broekhuizen, W Jager	93	2004
Implementing new business models: What challenges lie ahead? TLJ Broekhuizen, T Bakker, TJBM Postma Business Horizons 61 (4), 555-566, 2018	92	2018
Understanding investors' decisions to purchase innovative products: Drivers of adoption timing and range AOI Hoffmann, TLJ Broekhuizen International journal of Research in marketing 27 (4), 342-355, 2010	82	2010
New horizons or a strategic mirage? Artist-led-distribution versus alliance strategy in the video game industry TLJ Broekhuizen, J Lampel, J Rietveld Research Policy 42 (4), 954-964, 2013	66	2013
AI for managing open innovation: Opportunities, challenges, and a research agenda T Broekhuizen, H Dekker, P de Faria, S Firk, DK Nguyen, W Sofka Journal of Business Research 167, 114196, 2023	64	2023
The Effects of Shared Consumption on Product Life Cycles and Advertising Effectiveness: The Case of the Motion Picture Market SA Delre, TLJ Broekhuizen, THA Bijmolt Journal of Marketing Research 53 (4), 608-627, 2016	62	2016
Simulating the cinema market: How cross‐cultural differences in social influence explain box office distributions TLJ Broekhuizen, SA Delre, A Torres Journal of Product Innovation Management 28 (2), 204-217, 2011	60	2011
A dynamic view on secrecy management B Bos, P Broekhuizen, Thijs L.J., De Faria Journal of Business Research, 2015	55	2015
Interactivity Perceptions and Online Newspaper Preference T Broekhuizen, A Hoffmann Journal of Interactive Advertising 12 (2), 29-43, 2012	48	2012
The contribution of scenario analysis to the front-end of new product development TJBM Postma, TLJ Broekhuizen, F van den Bosch Futures 44 (6), 642-654, 2012	42	2012
Digital transformation and financial performance NE Fabian, T Broekhuizen, DK Nguyen Managing Digital Transformation: Understanding the Strategic Process, 2021	41*	2021
Business value of SME digitalisation: when does it pay off more? N Etienne Fabian, JQ Dong, T Broekhuizen, PC Verhoef European Journal of Information Systems 33 (3), 383-402, 2024	36	2024
Tensions in multilateral coopetition: Findings from the disrupted music industry A Geurts, T Broekhuizen, W Dolfsma, K Cepa Industrial Marketing Management 105, 532-547, 2022	35	2022

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