Thijs Broekhuizen
Cited by
Cited by
Digital transformation: A multidisciplinary reflection and research agenda
PC Verhoef, T Broekhuizen, Y Bart, A Bhattacharya, JQ Dong, N Fabian, ...
Journal of business research 122, 889-901, 2021
Success factors for mass customization: a conceptual model
TLJ Broekhuizen, KJ Alsem
Journal of Market-Focused Management 5, 309-330, 2002
Digital platform openness: Drivers, dimensions and outcomes
TLJ Broekhuizen, O Emrich, MJ Gijsenberg, M Broekhuis, B Donkers, ...
Journal of Business Research 122, 902-914, 2021
Susceptibility to and impact of interpersonal influence in an investment context
AOI Hoffmann, TLJ Broekhuizen
Journal of the Academy of Marketing Science 37 (4), 488-503, 2009
Online purchase determinants: Is their effect moderated by direct experience?
T Broekhuizen, EKRE Huizingh
Management Research News 32 (5), 440-457, 2009
Understanding channel purchase intentions: measuring online and offline shopping value perceptions
T Broekhuizen
University of Groningen, Dissertation, 2006
Introduction to the special issue–Digital business models: A multi-disciplinary and multi-stakeholder perspective
TLJ Broekhuizen, M Broekhuis, MJ Gijsenberg, JE Wieringa
Journal of Business Research 122, 847-852, 2021
A conceptual model of channel choice: Measuring online and offline shopping value perceptions
TLJ Broekhuizen, W Jager
Implementing new business models: What challenges lie ahead?
TLJ Broekhuizen, T Bakker, TJBM Postma
Business Horizons 61 (4), 555-566, 2018
Understanding investors' decisions to purchase innovative products: Drivers of adoption timing and range
AOI Hoffmann, TLJ Broekhuizen
International journal of Research in marketing 27 (4), 342-355, 2010
New horizons or a strategic mirage? Artist-led-distribution versus alliance strategy in the video game industry
TLJ Broekhuizen, J Lampel, J Rietveld
Research Policy 42 (4), 954-964, 2013
The Effects of Shared Consumption on Product Life Cycles and Advertising Effectiveness: The Case of the Motion Picture Market
SA Delre, TLJ Broekhuizen, THA Bijmolt
Journal of Marketing Research 53 (4), 608-627, 2016
Simulating the cinema market: How cross‐cultural differences in social influence explain box office distributions
TLJ Broekhuizen, SA Delre, A Torres
Journal of Product Innovation Management 28 (2), 204-217, 2011
A dynamic view on secrecy management
B Bos, P Broekhuizen, Thijs L.J., De Faria
Journal of Business Research, 2015
Interactivity Perceptions and Online Newspaper Preference
T Broekhuizen, A Hoffmann
Journal of Interactive Advertising 12 (2), 29-43, 2012
The contribution of scenario analysis to the front-end of new product development
TJBM Postma, TLJ Broekhuizen, F van den Bosch
Futures 44 (6), 642-654, 2012
Customer intention to adopt a fee‐based advisory model: An empirical study in retail banking
AOI Hoffmann, H Franken, TLJ Broekhuizen
International Journal of Bank Marketing 30 (2), 102-127, 2012
Digital readiness: construct development and empirical validation
DK Nguyen, T Broekhuizen, JQ Dong, PC Verhoef
Uncertainty avoidance and the exploration-exploitation trade-off
TLJ Broekhuizen, MS Giarratana, A Torres
European Journal of Marketing 51 (11/12), 2080-2100, 2017
How do franchisees assess franchisor trustworthiness?
EPM Croonen, TLJ Broekhuizen
Journal of small business management 57 (3), 845-871, 2019
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