‪Shoshana Segal‬ - ‪Google Scholar‬

Shoshana Segal

Shoshana Segal

PhD Candidate, New York University Stern School of Business

Verified email at stern.nyu.edu

consumer behavior risk & uncertainty consumer wellbeing prosocial behavior


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Taking the High Ground: Moral Standards in Consumer Judgment and Behavior E Prinsloo, J Nam, L Keenan, S Segal, Y Zwebner, A Barasch, C Zallot, ... ACR North American Advances, 2021		2021
Alleviating Risk Aversion to Uncertain Impact Donations S Segal, J Lewis ACR North American Advances, 2021		2021
Influencer Effectiveness: Contexts and Boundaries J Joseph Watson, L Grewal, S Segal ACR North American Advances, 2020		2020
I’M Not Too Generous: the Implications of a Novel Moderator of the Better-Than-Average Effect S Segal, Y Zwebner, A Barasch ACR North American Advances, 2020		2020
Harnessing Moral Wiggle Room: Consumers Seek Real World Ambiguity to Feel Prosocial yet Avoid Personal Responsibility S Segal, G Menon

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