| Liberatory postmodernism and the reenchantment of consumption AF Firat, A Venkatesh Journal of consumer research 22 (3), 239-267, 1995 | 2948 | 1995 |
| Marketing in a postmodern world AF Firat, N Dholakia, A Venkatesh European journal of marketing 29 (1), 40-56, 1995 | 1268 | 1995 |
| Postmodernity: The age of marketing AF Firat, A Venkatesh International Journal of research in Marketing 10 (3), 227-249, 1993 | 944 | 1993 |
| Consuming people: From political economy to theaters of consumption AF Firat, N Dholakia (No Title), 1998 | 893 | 1998 |
| From segmentation to fragmentation: markets and marketing strategy in the postmodern era A Fuat Firat, CJ Shultz European journal of marketing 31 (3/4), 183-207, 1997 | 861 | 1997 |
| Theoretical and philosophical implications of postmodern debates: some challenges to modern marketing AF Fırat, N Dholakia Marketing theory 6 (2), 123-162, 2006 | 566 | 2006 |
| The consumer in postmodernity. AF Firat Advances in consumer research 18 (1), 1991 | 304 | 1991 |
| The organisation of integrated communications: Toward flexible integration L Thøger Christensen, A Fuat Fırat, S Torp European Journal of Marketing 42 (3/4), 423-452, 2008 | 294 | 2008 |
| The market as a sign system and the logic of the market A Venkatesh, L Penaloza, AF Firat The service-dominant logic of marketing, 251-265, 2014 | 222 | 2014 |
| Consumer culture or culture consumed AF Firat Marketing in a multicultural world, 105-125, 1995 | 214 | 1995 |
| Integrated marketing communication and postmodernity: an odd couple? LT Christensen, S Torp, AF Firat Corporate Communications: an international journal 10 (2), 156-167, 2005 | 195 | 2005 |
| New tensions and challenges in integrated communications L Thøger Christensen, A Fuat Fırat, J Cornelissen Corporate Communications: An International Journal 14 (2), 207-219, 2009 | 161 | 2009 |
| Educator insights: Globalization of Fragmentation—A framework for understanding contemporary global markets AF Firat Journal of International Marketing 5 (2), 77-86, 1997 | 132 | 1997 |
| Brand literacy: Consumers' sense-making of brand management A Bengtsson, AF Firat Advances in consumer research 33, 375, 2006 | 127 | 2006 |
| Postmodernism, marketing and the consumer AF Firat, JF Sherry Jr, A Venkatesh International journal of research in marketing 11 (4), 311-316, 1994 | 127 | 1994 |
| Fashion creation and diffusion: The institution of marketing D Atik, AF Fırat Journal of Marketing Management 29 (7-8), 836-860, 2013 | 125 | 2013 |
| Conceptualizing a transformative research agenda D Crockett, H Downey, AF Fırat, JL Ozanne, S Pettigrew Journal of Business Research 66 (8), 1171-1178, 2013 | 124 | 2013 |
| Philosophical and radical thought in marketing AF Firat, N Dholakia, RP Bagozzi (No Title), 1987 | 118 | 1987 |
| Postmodernism and the marketing imaginary A Venkatesh, JF Sherry Jr, AF Firat International Journal of Research in Marketing 10 (3), 215-223, 1993 | 116 | 1993 |
| Cynical identity projects as consumer resistance–the Scrooge as a social critic? I Mikkonen, J Moisander, AF Fırat Consumption, Markets and Culture 14 (1), 99-116, 2011 | 100 | 2011 |
Nikhilesh DholakiaProfessor Emeritus, University of Rhode IslandVerified email at uri.edu
