Ashwin Aravindakshan
Ashwin Aravindakshan
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Computing for rural empowerment: enabled by last-mile telecommunications
S Nandi, S Thota, A Nag, S Divyasukhananda, P Goswami, ...
IEEE Communications Magazine 54 (6), 102-109, 2016
The effects of new franchisor partnering strategies on franchise system size
S Shane, V Shankar, A Aravindakshan
Management Science 52 (5), 773-787, 2006
Computing for Rural Empowerment: Enabled by Last-Mile Telecommunications (Extended Version)
S Thota, A Nag, S Divyasukhananda, P Goswami, A Aravindakshan, ...
Technical Report, 2013
Customer equity: making marketing strategy financially accountable
A Aravindakshan, RT Rust, KN Lemon, VA Zeithaml
Journal of systems science and systems engineering 13 (4), 405-422, 2004
Measuring and forecasting mobile game app engagement
O Rutz, A Aravindakshan, O Rubel
International Journal of Research in Marketing 36 (2), 185-199, 2019
How does awareness evolve when advertising stops? The role of memory
A Aravindakshan, PA Naik
Marketing Letters 22 (3), 315-326, 2011
Spatiotemporal allocation of advertising budgets
A Aravindakshan, K Peters, PA Naik
Journal of Marketing Research 49 (1), 1-14, 2012
Preparing for a future COVID-19 wave: insights and limitations from a data-driven evaluation of non-pharmaceutical interventions in Germany
A Aravindakshan, J Boehnke, E Gholami, A Nayak
Scientific reports 10 (1), 1-14, 2020
How does consumer engagement evolve when brands post across multiple social media?
V Unnava, A Aravindakshan
Journal of the Academy of Marketing Science 49 (5), 864-881, 2021
Managing blood donations with marketing
A Aravindakshan, O Rubel, O Rutz
Marketing Science 34 (2), 269-280, 2015
Understanding the memory effects in pulsing advertising
A Aravindakshan, PA Naik
Operations Research 63 (1), 35-47, 2015
Mask-wearing during the COVID-19 pandemic
A Aravindakshan, J Boehnke, E Gholami, A Nayak
Available at SSRN 3700900, 2020
Time course of cognitive training in Parkinson disease
HM Nguyen, A Aravindakshan, JM Ross, EA Disbrow
NeuroRehabilitation 46 (3), 311-320, 2020
Solving share equations in logit models using the lambertw function
A Aravindakshan, B Ratchford
Review of Marketing Science 9 (1), 1-17, 2011
Restarting after COVID-19: A data-driven evaluation of opening scenarios
A Aravindakshan, J Boehnke, E Gholami, A Nayak
medRxiv, 2020
What characterizes the polymodal media of the mobile phone? The multiple media within the world’s most popular medium
M Hilbert, A Aravindakshan
Multimodal Technologies and Interaction 2 (3), 37, 2018
PARSRec: Explainable Personalized Attention-fused Recurrent Sequential Recommendation Using Session Partial Actions
E Gholami, M Motamedi, A Aravindakshan
arXiv preprint arXiv:2209.13015, 2022
What Characterizes the Polymediality of the Mobile Phone? The Multiple Media within the World’s Most Popular Medium
M Hilbert, A Aravindakshan
The Multiple Media within the World’s Most Popular Medium (June 1, 2016), 2016
Advances in mathematical models in marketing
A Aravindakshan
University of Maryland, College Park, 2007
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