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Antonios Stamatogiannakis
Antonios Stamatogiannakis
Assistant Professor of Marketing, IE Business School - IE University
Verified email at ie.edu - Homepage
Title
Cited by
Cited by
Year
The visual asymmetry effect: An interplay of logo design and brand personality on brand equity
J Luffarelli, A Stamatogiannakis, H Yang
Journal of marketing research 56 (1), 89-103, 2019
1762019
Pursuing attainment versus maintenance goals: The interplay of self-construal and goal type on consumer motivation
H Yang, A Stamatogiannakis, A Chattopadhyay
Journal of Consumer Research 42 (1), 93-108, 2015
1022015
A sense of things to come: Future research directions in sensory marketing
RS Elder, NZ Aydinoglu, V Barger, C Caldara, HE Chun, CJ Lee, GS Mohr, ...
Sensory Marketing, 361-376, 2011
822011
When feedback interventions backfire: Why higher performance feedback may result in lower self‐perceived competence and satisfaction with performance
J Luffarelli, D Gonçalves, A Stamatogiannakis
Human Resource Management 55 (4), 591-614, 2016
382016
Attainment versus maintenance goals: Perceived difficulty and impact on goal choice
A Stamatogiannakis, A Chattopadhyay, D Chakravarti
Organizational Behavior and Human Decision Processes 149, 17-34, 2018
212018
The effect of corporate social performance on the financial performance of business‐to‐business and business‐to‐consumer firms
J Luffarelli, P Markou, A Stamatogiannakis, D Gonçalves
Corporate Social Responsibility and Environmental Management 26 (6), 1333-1350, 2019
172019
Consumers’ choices between products with different uniqueness duration
SD Calderon Urbina, A Stamatogiannakis, D Goncalves
European Journal of Marketing 55 (13), 148-176, 2021
162021
How to use visual design to boost brand equity
A Stamatogiannakis, J Luffarelli, H Yang
The Psychology of Design, 121-132, 2015
132015
Maintenance versus attainment goals: Why people think it is harder to maintain their weight than to lose a couple of kilos
A Stamatogiannakis, A Chattopadhyay, D Chakravarti
ACR North American Advances, 2010
102010
Can you fix it? Effects of visual processing capacity on Visual aesthetic response
A Stamatogiannakis, A Chattopadhyay, GJ Gorn
Advances in Consumer Research, 2008
52008
Attainment Versus Maintenance Goals: Differences in Cognitive Processing and Goal Attractiveness.
A Stamatogiannakis, A Chattopadhyay, D Chakravarti
ACR North American Advances, 2011
42011
Don’t trust the humans: The impact of avatars on persuasion
P Landgraf, A Stamatogiannakis
Maggie Geuens Mario Pandelaere Michel Tuan Pham Iris Vermeir, 92, 2018
22018
How mortality salience hurts brands with different personalities
P Landgraf, A Stamatogiannakis, H Yang
International Journal of Research in Marketing 41 (2), 308-324, 2024
12024
How mortality salience shapes consumer evaluations of brands
P Landgraf, A Stamatogiannakis
Maggie Geuens Mario Pandelaere Michel Tuan Pham Iris Vermeir, 174, 2018
12018
Spoiling Ourselves: Consumers’ Choice of Luxury Products
S Calderon, DA Goncalves
The essence of luxury, 65, 2017
12017
The exciting asymmetry effect: The interplay of logo design and brand personality on brand equity
J Luffarelli, A Stamatogiannakis, H Yang
Advances in Consumer Research 43, 2015
12015
The Perceived Difficulty of Attainment versus Maintenance Goals: Why “Reaching for a Little More” Seems Easier than Simply “Holding on”
A Stamatogiannakis
INSEAD (France and Singapore), 2011
12011
The Unspeakable Dark Side of Status: Low Color-Value Signals Status, Unless You Mention It
S Danissa Calderón Urbina, A Stamatogiannakis
ACR European Advances, 2018
2018
2-P: How Mortality Salience Impacts Consumers' Preference For Brands
P Landgraf, A Stamatogiannakis, H Yang
ACR North American Advances, 2017
2017
Trendy Or" Timeless"? the Effect of Need For Uniqueness and Pressure on Choice
S Calderon, A Stamatogiannakis, D Gonçalves
ACR North American Advances, 2017
2017
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