Stephanie Feiereisen
Stephanie Feiereisen
Associate Professor of Marketing, Montpellier Business School
Verified email at
Cited by
Cited by
Storytelling in the digital era: A meta-analysis of relevant moderators of the narrative transportation effect
T Van Laer, S Feiereisen, LM Visconti
Journal of Business Research 96, 135-146, 2019
The effect and moderation of gender identity congruity: Utilizing “real women” advertising images
S Feiereisen, AJ Broderick, SP Douglas
Psychology & Marketing 26 (9), 813-843, 2009
Analogies and mental simulations in learning for really new products: The role of visual attention
S Feiereisen, V Wong, AJ Broderick
Journal of Product Innovation Management 25 (6), 593-607, 2008
What does it take to survive in a digital world? Resource-based theory and strategic change in the TV industry
R Schauerte, S Feiereisen, AJ Malter
Journal of Cultural Economics 45 (2), 263-293, 2021
One brand, many trajectories: Narrative navigation in transmedia
S Feiereisen, D Rasolofoarison, CA Russell, HJ Schau
Journal of Consumer Research 48 (4), 651-681, 2021
Is a picture always worth a thousand words? The impact of presentation formats in consumers' early evaluations of really new products (RNP s)
S Feiereisen, V Wong, AJ Broderick
Journal of Product Innovation Management 30, 159-173, 2013
Giving the expectancy‐value model a heart
V Henning, T Hennig‐Thurau, S Feiereisen
Psychology & Marketing 29 (10), 765-781, 2012
Understanding emerging adults' consumption of TV series in the digital age: A practice-theory-based approach
S Feiereisen, D Rasolofoarison, K De Valck, J Schmitt
Journal of Business Research 95, 253-265, 2019
Need for narrative
T Van Laer, LM Visconti, S Feiereisen
Journal of Marketing Management 34 (5-6), 484-496, 2018
It’s not what you say, it’s the way you say it! Effective message styles for promoting innovative new services
K Bertele, S Feiereisen, C Storey, T van Laer
Journal of Business Research 107, 38-49, 2020
More innovative but less socially responsible: The influence of using metaphors in marketing communications on product perception, choice, and adoption intention
J Luffarelli, S Feiereisen, A Zoghaib
Psychology & Marketing 38 (11), 1973-1989, 2021
Branding with music: How can music contour and tonality enhance perceived brand innovativeness and brand evaluations?
A Zoghaib, J Luffarelli, S Feiereisen
Psychology & Marketing 40 (10), 1965-1985, 2023
Ethical Implications of Story Domain, Teller and Receiver for the Narrative Transportation Effect
T Van Laer, S Feiereisen, LM Visconti
Consumer responses to really new products: examining the impacts of learning strategies and presentation formats on product comprehension and attitude formation
S Feiereisen
Aston University, 2009
From speed viewing to watching the end first: how streaming has changed the way we consume TV
S Feiereisen, CA Russell, D Rasolofoarison, H Schau
The Conversation France, 2022
Navigating Narratives: Time and Space Navigation and Narrative Experiences
S Feiereisen, D Rasolofoarison, C Russell, H Schau
HAL Post-Print, 2019
Digitally Relevant Moderators of the Narrative Transportation Effect
T van Laer, S Feiereisen, LM Visconti
Available at SSRN 2742104, 2017
A Conceptual Model of Antecedents, Moderators and Outcomes of Consumer Confinement in Airline Travel
S Feiereisen, T Hennig-Thurau, VW Mitchell
Global Marketing Conference, 200-201, 2016
The end of stigma? Understanding the dynamics of legitimisation in the context of TV series consumption
S Feiereisen, D Rasolofoarison, K De Valck, JC Schmitt
[North American] Advances in Computer Research 41, 246-247, 2014
Autodriving to Reveal Insights About Television Consumption
D Rasolofoarison, S Feiereisen, C Russell, H Schau
HAL Post-Print, 2022
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