Ilona Mikkonen
Ilona Mikkonen
Postdoctoral researcher, Aalto University School of Economics
Verified email at
Cited by
Cited by
Moralities in food and health research
S Askegaard, N Ordabayeva, P Chandon, T Cheung, Z Chytkova, Y Cornil, ...
Journal of Marketing Management 30 (17-18), 1800-1832, 2014
Cynical identity projects as consumer resistance–the Scrooge as a social critic?
I Mikkonen, J Moisander, AF Fırat
Consumption, Markets and Culture 14 (1), 99-116, 2011
Happy Festivus! Parody as playful consumer resistance
I Mikkonen, D Bajde
Consumption Markets & Culture 16 (4), 311-337, 2013
What not to wear? Oppositional ideology, fashion, and governmentality in wardrobe self-help
I Mikkonen, H Vicdan, A Markkula
Consumption Markets & Culture 17 (3), 254-273, 2014
Negotiating subcultural authenticity through interpretation of mainstream advertising
I Mikkonen
International Journal of Advertising 29 (2), 303-326, 2010
Consumer resistance as struggle over subjectivity
I Mikkonen, N Dholakia, J Moisander, A Valtonen
University of Rhode Island Working Paper series 12 (6), 2011
Negotiating beauty: Local readings of global cultural flows
J Rokka, HK Desavelle, I Mikkonen
Latin American advances in consumer research 2, 84-89, 2008
Markkinoinnin perusteet
I Mikkonen
Luento Aalto-yliopiston kauppakorkea, 2017
Kauneuden kulttuuriset kasvot
I Mikkonen, HK Desavelle, J Rokka
Kulttuuriosaaminen-Tietotalouden taitolaji, 167-199, 2009
Consumers' alternative dietary lifestyles-a narrative approach
I Mikkonen, E Koivisto, A Luukkonen
North American Conference of the Association for Consumer Research …, 2012
Rationalizing Physical Exercise Avoidance: A Social Norm Perspective. Consumer Culture Theory
I Mikkonen
Consumer Culture Theory Conference, 2017
Mystifying homosexuality: Representations of gays and lesbians in advertising
I Mikkonen
Marketing Theory, 14-17, 2016
Dark-Suit, White-Shirt and Black-Oxfords: Necessity or choice? Juggling boundaries through consumption in organizational identity work
H Blakaj, I Vaniala, A Gloukhovtsev, H Tikkanen, I Mikkonen
Strategic Management Society 35th Annual International Conference, Denver …, 2015
Upper echelons perspective on search landscape and competitive behavior
I Vaniala, H Tikkanen, J Aspara, P Mattila, H Blakaj, I Mikkonen, ...
Strategic Management Society Annual International Conference, 2015
Rethinking Consumer Experience in Social Media–a Conceptual Approach
I Mikkonen, N Dholakia, S Könkkölä
Asia-Pacific Association for Consumer Research Conference, 129-131, 2012
Ironic Effects of Food Commercials: When More Food-Related Mental Images Make You Eat Less
COC Werle, M Birau, J Coelho
ACR North American Advances, 2012
What Not To Wear? Consumer Government in Wardrobe Self-Help
A Markkula, I Mikkonen, H Vicdan
Advances in Consumer Research, 463-464 P., 2011
Discursive power and consumer resistance
I Mikkonen
Seminar on Consumer Behavior in Information Society, Helsinki, Finland, May …, 2011
Consumer resistance as struggle over subjectivity: Essays on consumer resistance to marketplace ideologies and marketer-constructed consumer subjectivities
I Mikkonen
Alakulttuuri mainonnan autenttisuuden tulkkina
I Mikkonen
Kulttuuriosaaminen: tietotalouden taitolaji, 265-278, 2009
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