| The economics of network industries O Shy Cambridge university press, 2001 | 1812 | 2001 |
| Industrial organization: theory and applications O Shy MIT press, 1996 | 1176 | 1996 |
| A quick-and-easy method for estimating switching costs O Shy International journal of industrial organization 20 (1), 71-87, 2002 | 471 | 2002 |
| Network effects without network externalities C Chou, O Shy International Journal of Industrial Organization 8 (2), 259-270, 1990 | 419 | 1990 |
| A strategic approach to software protection O Shy, JF Thisse Journal of Economics & Management Strategy 8 (2), 163-190, 1999 | 417 | 1999 |
| Strategic outsourcing O Shy, R Stenbacka Journal of Economic Behavior & Organization 50 (2), 203-224, 2003 | 333 | 2003 |
| Industrial organization O Shy MIT Press, chapt 10, 253-277, 1995 | 294 | 1995 |
| A short survey of network economics O Shy Review of Industrial Organization 38 (2), 119-149, 2011 | 241 | 2011 |
| Price competition when consumer behavior is characterized by conformity or vanity I Grilo, O Shy, JF Thisse Journal of public economics 80 (3), 385-408, 2001 | 216 | 2001 |
| Technology revolutions in the presence of network externalities O Shy International Journal of Industrial Organization 14 (6), 785-800, 1996 | 207 | 1996 |
| How to price: a guide to pricing techniques and yield management O Shy Cambridge University Press, 2008 | 177* | 2008 |
| Standardization policy and international trade N Gandal, O Shy Journal of International Economics 53 (2), 363-383, 2001 | 174 | 2001 |
| The market for electronic cash cards O Shy, J Tarkka Journal of Money, Credit and Banking, 299-314, 2002 | 165 | 2002 |
| Publishers, artists, and copyright enforcement A Gayer, O Shy Information Economics and policy 18 (4), 374-384, 2006 | 161 | 2006 |
| Planned obsolescence as an engine of technological progress A Fishman, N Gandal, O Shy The Journal of Industrial Economics, 361-370, 1993 | 136 | 1993 |
| Internet and peer-to-peer distributions in markets for digital products A Gayer, O Shy Economics letters 81 (2), 197-203, 2003 | 119 | 2003 |
| Why do payment card networks charge proportional fees? O Shy, Z Wang American Economic Review 101 (4), 1575-1590, 2011 | 111 | 2011 |
| History-based price discrimination and entry in markets with switching costs: a welfare analysis T Gehrig, O Shy, R Stenbacka European Economic Review 55 (5), 732-739, 2011 | 99 | 2011 |
| US consumers’ adoption and use of Bitcoin and other virtual currencies S Schuh, O Shy DeNederlandsche bank, Conference entitled “Retail payments: mapping out the …, 2016 | 87 | 2016 |
| Partial compatibility and supporting services C Chou, O Shy Economics letters 41 (2), 193-197, 1993 | 86 | 1993 |
