Elina Närvänen
Elina Närvänen
Professor, Tampere University, Faculty of Management and Business
Verified email at
Cited by
Cited by
Interpretive Marketing Research: Using Ethnography in Strategic Market Development
J Moisander, E Närvänen, A Valtonen
Marketing Management: A Cultural Perspective., 237-253, 2020
Towards a circular economy in food consumption: Food waste reduction practices as ethical work
T Lehtokunnas, M Mattila, E Närvänen, N Mesiranta
Journal of Consumer Culture 22 (1), 227-245, 2022
Reinventing marketing strategy by recasting supplier/customer roles
E Gummesson, H Kuusela, E Närvänen
Journal of Service Management 25 (2), 228-240, 2014
Online lifestyle consumption community dynamics: A practice‐based analysis
E Närvänen, E Kartastenpää, H Kuusela
Journal of Consumer Behaviour 12 (5), 358-369, 2013
A meaning-based framework for customer loyalty
E Närvänen, H Kuusela, H Paavola, N Sirola
International Journal of Retail & Distribution Management 48 (8), 825-843, 2020
Institutional work in food waste reduction: Start-ups' role in moving towards a circular economy
E Närvänen, M Mattila, N Mesiranta
Industrial Marketing Management 93, 605-616, 2021
Creativity, aesthetics and ethics of food waste in social media campaigns
E Närvänen, N Mesiranta, UM Sutinen, M Mattila
Journal of cleaner production 195, 102-110, 2018
Sociocultural brand revitalization: The role of consumer collectives in bringing brands back to life
E Närvänen, C Goulding
European Journal of Marketing 50 (7/8), 1521-1546, 2016
Food waste management
E Närvänen, N Mesiranta, M Mattila, A Heikkinen
Springer International Publishing, Cham., 2020
Dances with potential food waste: Organising temporality in food waste reduction practices
M Mattila, N Mesiranta, E Närvänen, O Koskinen, UM Sutinen
Time & society 28 (4), 1619-1644, 2019
Introduction: A framework for managing food waste
E Närvänen, N Mesiranta, M Mattila, A Heikkinen
Food waste management: Solving the wicked problem, 1-24, 2020
Embodied interaction in customer experience: a phenomenological study of group fitness
TK Kuuru, E Närvänen
Journal of Marketing Management 35 (13-14), 1241-1266, 2019
Constructing the food waste issue on social media: a discursive social marketing approach
UM Sutinen, E Närvänen
Journal of Marketing Management 38 (3-4), 219-247, 2022
Mottainai!—a practice theoretical analysis of Japanese consumers’ food waste reduction
N Sirola, UM Sutinen, E Närvänen, N Mesiranta, M Mattila
Sustainability 11 (23), 6645, 2019
Gendered reading of the body in the bed
A Valtonen, E Närvänen
Journal of Marketing Management 31 (15-16), 1583-1601, 2015
The collective consumption network
E Närvänen, E Gummesson, H Kuusela
Managing Service Quality 24 (6), 545-564, 2014
Understanding consumers' online conversation practices in the context of convenience food
E Närvänen, H Saarijärvi, O Simanainen
International Journal of Consumer Studies 37 (5), 569-576, 2013
Framings of food waste: How food system stakeholders are responsibilized in public policy debate
N Mesiranta, E Närvänen, M Mattila
Journal of Public Policy & Marketing 41 (2), 144-161, 2022
Disentangling customer orientation–executive perspective
H Saarijärvi, H Kuusela, K Neilimo, E Närvänen
Business Process Management Journal 20 (5), 663-677, 2014
Co-creating sustainable corporate brands: A consumer framing approach
S Lahtinen, E Närvänen
Corporate Communications: An International Journal 25 (3), 447-461, 2020
The system can't perform the operation now. Try again later.
Articles 1–20