Edlira Shehu
Edlira Shehu
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Customer segmentation revisited: The case of the airline industry
T Teichert, E Shehu, I von Wartburg
Transportation Research Part A: Policy and Practice 42 (1), 227-242, 2008
Free shipping promotions and product returns
E Shehu, D Papies, SA Neslin
Journal of Marketing Research 57 (4), 640-658, 2020
Effects of likeability dynamics on consumers’ intention to share online video advertisements
E Shehu, THA Bijmolt, M Clement
Journal of Interactive Marketing 35 (1), 27-43, 2016
Funding decisions and entrepreneurial team diversity: A field study
R Vogel, TX Puhan, E Shehu, D Kliger, H Beese
Journal of Economic Behavior & Organization 107, 595-613, 2014
The brand personality of nonprofit organizations and the influence of monetary incentives
E Shehu, JU Becker, AC Langmaack, M Clement
Journal of Business Ethics 138, 589-600, 2016
Multinational subsidiary knowledge protection—Do mandates and clusters matter?
W Sofka, E Shehu, P de Faria
Research Policy 43 (8), 1320-1333, 2014
Profiling donors of blood, money, and time: a simultaneous comparison of the German population
E Shehu, AC Langmaack, E Felchle, M Clement
Nonprofit Management and Leadership 25 (3), 269-295, 2015
The risk of programmatic advertising: Effects of website quality on advertising effectiveness
E Shehu, NA Nabout, M Clement
International Journal of Research in Marketing, …, 2020
Protecting knowledge: How legal requirements to reveal information affect the importance of secrecy
W Sofka, P de Faria, E Shehu
Research Policy 47 (3), 558-572, 2018
The influence of book advertising on sales in the German fiction book market
E Shehu, T Prostka, C Schmidt-Stölting, M Clement, E Blömeke
Journal of Cultural Economics 38, 109-130, 2014
Investigating research streams of conjoint analysis: A bibliometric study
T Teichert, E Shehu
Business Research 3, 49-68, 2010
The impact of temporary deferrals on future blood donation behavior across the donor life cycle
M Clement, E Shehu, T Chandler
Transfusion 61 (6), 1799-1808, 2021
When consumers can return digital products: Influence of firm-and consumer-induced communication on the returns and profitability of news articles
P Schulz, E Shehu, M Clement
International Journal of Research in Marketing 36 (3), 454-470, 2019
Healthy donor effect and satisfaction with health: The role of selection effects related to blood donation behavior
E Shehu, A Hofmann, M Clement, AC Langmaack
The European Journal of Health Economics 16, 733-745, 2015
Diskussion der Conjointanalyse in der Forschung
T Teichert, E Shehu
Conjointanalyse: Methoden, Anwendungen, Praxisbeispiele, 19-39, 2009
It's not only what they buy, it's also what they keep: Linking marketing instruments to product returns
S El Kihal, E Shehu
Journal of Retailing 98 (3), 558-571, 2022
The dark side of using emergencies in direct marketing campaigns for blood donation services
E Shehu, AC Langmaack, M Clement
Service Science 5 (2), 163-178, 2013
Evolutionary conjoint
T Teichert, E Shehu
Conjoint Measurement, 113-132, 2007
The effect of individual professional critics on books’ sales: capturing selection biases from observable and unobservable factors
M Caliendo, M Clement, E Shehu
Marketing Letters 26, 423-436, 2015
Kundenbindung im Electronic Commerce Eine empirische Analyse zur Wahrnehmung und Wirkung verschiedener Kundenbindungsinstrumente im Internet
E Blömeke, M Clement, E Shehu, E Pagendarm
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung 65, 63-96, 2013
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