Daria Plotkina
Daria Plotkina
Associate Professor, EM Strasbourg Business School
Verified email at - Homepage
Cited by
Cited by
Illusions of truth—Experimental insights into human and algorithmic detections of fake online reviews
D Plotkina, A Munzel, J Pallud
Journal of Business Research 109, 511-523, 2020
Delight the experts, but never dissatisfy your customers! A multi-category study on the effects of online review source on intention to buy a new product
D Plotkina, A Munzel
Journal of Retailing and Consumer Services 29, 1-11, 2016
Me or just like me? The role of virtual try-on and physical appearance in apparel M-retailing
D Plotkina, H Saurel
Journal of Retailing and Consumer Services 51, 362-377, 2019
Why and when does financial information affect retirement planning intentions and which consumers are more likely to act on them?
AOI Hoffmann, D Plotkina
Journal of Business Research 117, 411-431, 2020
Improving service brand personality with augmented reality marketing
D Plotkina, J Dinsmore, M Racat
Journal of Services Marketing 36 (6), 781-799, 2022
Positive framing when assessing the personal resources to manage one's finances increases consumers' retirement self‐efficacy and improves retirement goal clarity
AOI Hoffmann, D Plotkina
Psychology & Marketing 38 (12), 2286-2304, 2021
Superstitious beliefs, locus of control, and feeling at risk in the face of Covid-19
A Hoffmann, D Plotkina, P Roger, C D’Hondt
Personality and Individual Differences 196, 111718, 2022
Show me the real world: reactions of American female consumers to more realistic and diverse human models in e-commerce
D Plotkina, H Saurel
Journal of Marketing Theory and Practice 29 (2), 250-269, 2021
The role of transactionality of mobile branded apps in brand experience and its impact on loyalty
D Plotkina, L Rabeson
Journal of Brand Management 29 (5), 470-483, 2022
Let your past define your future? How recalling successful financial experiences can increase beliefs of self‐efficacy in financial planning
AOI Hoffmann, D Plotkina
Journal of Consumer Affairs 55 (3), 847-871, 2021
Determinants of individuals’ objective and subjective financial fragility during the COVID-19 pandemic
S Kleimeier, AOI Hoffmann, MH Broihanne, D Plotkina, AS Göritz
Journal of Banking & Finance 153, 106881, 2023
Differences in and drivers of mental, social, functional, and financial well-being during COVID-19: Evidence from Australia, France, Germany, and South Africa
A Hoffmann, D Plotkina, MH Broihanne, A Göritz, S Kleimeier
Plos one 17 (10), e0276077, 2022
When time pressure counters the zero price effect
JB Dinsmore, SA Wright, D Plotkina
Journal of Consumer Marketing 38 (3), 399-350, 2021
The aftermath of Covid-19: The rise of pandemic animosity among consumers and its scale development
MZ Nawaz, S Nawaz, F Guzmán, D Plotkina
Journal of Business Research 157, 113550, 2023
Number 19: Another Victim of the COVID-19 Pandemic?
P Roger, C D’hondt, D Plotkina, A Hoffmann
Journal of Gambling Studies 39 (3), 1417-1450, 2023
Environmentally responsible values, attitudes and behaviours of Indian consumers
R Majumder, D Plotkina, L Rabeson
Environmental Values 32 (4), 433-468, 2023
Sensory-enabling technology in m-commerce: the effect of haptic stimulation on consumer purchasing behavior
M Racat, D Plotkina
International Journal of Electronic Commerce 27 (3), 354-384, 2023
Social media use of small wineries in Alsace: Resources and motivations analysis
C Haller, D Plotkina, T Vo-Thanh
Sustainability 13 (15), 8149, 2021
Analysis of user-experience evaluation of French winery websites
C Haller, D Plotkina
Handbook of Research on User Experience in Web 2.0 Technologies and Its …, 2021
The Customer's Voice: Toward New Listening Tools
A Munzel, J Pallud, D Plotkina
Augmented Customer Strategy: CRM in the Digital Age, 77-93, 2019
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