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gary warnaby
gary warnaby
Professor of Retailing and Markeitng, Manchester Metropolitan University
Verified email at mmu.ac.uk
Title
Cited by
Cited by
Year
Augmented reality and virtual reality in physical and online retailing: A review, synthesis and research agenda
F Bonetti, G Warnaby, L Quinn
Augmented reality and virtual reality: Empowering human, place and business …, 2018
4812018
What about the ‘place’in place marketing?
G Warnaby, D Medway
Marketing theory 13 (3), 345-363, 2013
3752013
Towards a service-dominant place marketing logic
G Warnaby
Marketing theory 9 (4), 403-423, 2009
2952009
Rethinking place branding: Comprehensive brand development for cities and regions
M Kavaratzis, G Warnaby, GJ Ashworth
Springer, 2014
2422014
Individual customers' use and integration of resources: Empirical findings and organizational implications in the context of value co-creation
S Baron, G Warnaby
Industrial Marketing Management 40 (2), 211-218, 2011
2072011
Exploring the relationship between consumer knowledge and purchase behaviour of value‐based labels
MG McEachern, G Warnaby
International Journal of Consumer Studies 32 (5), 414-426, 2008
2022008
Alternative perspectives on marketing and the place brand
D Medway, G Warnaby
European Journal of Marketing 42 (5/6), 641-653, 2008
2012008
Tourism and Hospitality industry resilience during the Covid-19 pandemic: Evidence from England
N Ntounis, C Parker, H Skinner, C Steadman, G Warnaby
Current Issues in Tourism 25 (1), 46-59, 2022
2002022
What's in a name? Place branding and toponymic commodification
D Medway, G Warnaby
Environment and Planning A 46 (1), 153-167, 2014
1972014
Thinking locally, acting locally? Conscious consumers and farmers’ markets
MG McEachern, G Warnaby, M Carrigan, I Szmigin
Journal of marketing management 26 (5-6), 395-412, 2010
1852010
Public relations practitioner role enactment at the senior management level within UK companies
D Moss, G Warnaby, AJ Newman
Journal of public relations research 12 (4), 277-307, 2000
1822000
Service (s) marketing research: developments and directions
S Baron, G Warnaby, P Hunter‐Jones
International Journal of Management Reviews 16 (2), 150-171, 2014
1672014
Town centre management in the UK: a review, synthesis and research agenda
G Warnaby, A Alexander, D Medway
The International Review of Retail, Distribution and Consumer Research 8 (1 …, 1998
1631998
Relationship marketing: A consumer experience approach
S Baron, T Conway, G Warnaby
Sage Publications, 2010
1582010
Commentary: Cities as service factories? Using the servuction system for marketing cities as shopping destinations
G Warnaby, BJ Davies
International Journal of Retail & Distribution Management 25 (6), 204-210, 1997
1561997
The standardization-localization dilemma of brand communications for luxury fashion retailers' internationalization into China
S Liu, P Perry, C Moore, G Warnaby
Journal of Business Research 69 (1), 357-364, 2016
1522016
The need to rethink place branding
GJ Ashworth, M Kavaratzis, G Warnaby
Rethinking place branding: Comprehensive brand development for cities and …, 2015
1212015
Feed people first: A service ecosystem perspective on innovative food waste reduction
S Baron, A Patterson, R Maull, G Warnaby
Journal of Service Research 21 (1), 135-150, 2018
1172018
Demarketing places: Rationales and strategies
D Medway, G Warnaby, S Dharni
Journal of Marketing Management 27 (1-2), 124-142, 2010
1162010
Marketing UK towns and cities as shopping destinations
G Warnaby, D Bennison, BJ Davies, H Hughes
Journal of marketing management 18 (9-10), 877-904, 2002
1142002
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