gary warnaby
gary warnaby
Professor of Retailing and Markeitng, Manchester Metropolitan University
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Cited by
Cited by
Augmented reality and virtual reality in physical and online retailing: A review, synthesis and research agenda
F Bonetti, G Warnaby, L Quinn
Augmented reality and virtual reality: Empowering human, place and business …, 2018
What about the ‘place’in place marketing?
G Warnaby, D Medway
Marketing theory 13 (3), 345-363, 2013
Towards a service-dominant place marketing logic
G Warnaby
Marketing theory 9 (4), 403-423, 2009
Rethinking place branding: Comprehensive brand development for cities and regions
M Kavaratzis, G Warnaby, GJ Ashworth
Springer, 2014
Individual customers' use and integration of resources: Empirical findings and organizational implications in the context of value co-creation
S Baron, G Warnaby
Industrial Marketing Management 40 (2), 211-218, 2011
Exploring the relationship between consumer knowledge and purchase behaviour of value‐based labels
MG McEachern, G Warnaby
International Journal of Consumer Studies 32 (5), 414-426, 2008
Alternative perspectives on marketing and the place brand
D Medway, G Warnaby
European Journal of Marketing 42 (5/6), 641-653, 2008
Tourism and Hospitality industry resilience during the Covid-19 pandemic: Evidence from England
N Ntounis, C Parker, H Skinner, C Steadman, G Warnaby
Current Issues in Tourism 25 (1), 46-59, 2022
What's in a name? Place branding and toponymic commodification
D Medway, G Warnaby
Environment and Planning A 46 (1), 153-167, 2014
Thinking locally, acting locally? Conscious consumers and farmers’ markets
MG McEachern, G Warnaby, M Carrigan, I Szmigin
Journal of marketing management 26 (5-6), 395-412, 2010
Public relations practitioner role enactment at the senior management level within UK companies
D Moss, G Warnaby, AJ Newman
Journal of public relations research 12 (4), 277-307, 2000
Service (s) marketing research: developments and directions
S Baron, G Warnaby, P Hunter‐Jones
International Journal of Management Reviews 16 (2), 150-171, 2014
Town centre management in the UK: a review, synthesis and research agenda
G Warnaby, A Alexander, D Medway
The International Review of Retail, Distribution and Consumer Research 8 (1 …, 1998
Relationship marketing: A consumer experience approach
S Baron, T Conway, G Warnaby
Sage Publications, 2010
Commentary: Cities as service factories? Using the servuction system for marketing cities as shopping destinations
G Warnaby, BJ Davies
International Journal of Retail & Distribution Management 25 (6), 204-210, 1997
The standardization-localization dilemma of brand communications for luxury fashion retailers' internationalization into China
S Liu, P Perry, C Moore, G Warnaby
Journal of Business Research 69 (1), 357-364, 2016
The need to rethink place branding
GJ Ashworth, M Kavaratzis, G Warnaby
Rethinking place branding: Comprehensive brand development for cities and …, 2015
Feed people first: A service ecosystem perspective on innovative food waste reduction
S Baron, A Patterson, R Maull, G Warnaby
Journal of Service Research 21 (1), 135-150, 2018
Demarketing places: Rationales and strategies
D Medway, G Warnaby, S Dharni
Journal of Marketing Management 27 (1-2), 124-142, 2010
Marketing UK towns and cities as shopping destinations
G Warnaby, D Bennison, BJ Davies, H Hughes
Journal of marketing management 18 (9-10), 877-904, 2002
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