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Andrea C. Morales
Andrea C. Morales
Professor of Marketing, Arizona State University
Verified email at asu.edu - Homepage
Title
Cited by
Cited by
Year
Giving firms an “E” for effort: Consumer responses to high-effort firms
AC Morales
Journal of consumer research 31 (4), 806-812, 2005
7122005
Consumer contamination: How consumers react to products touched by others
JJ Argo, DW Dahl, AC Morales
Journal of marketing 70 (2), 81-94, 2006
6282006
I’ll have what she’s having: Effects of social influence and body type on the food choices of others
B McFerran, DW Dahl, GJ Fitzsimons, AC Morales
Journal of Consumer Research 36 (6), 915-929, 2010
5592010
Product contagion: Changing consumer evaluations through physical contact with “disgusting” products
AC Morales, GJ Fitzsimons
Journal of Marketing Research 44 (2), 272-283, 2007
4162007
Positive consumer contagion: Responses to attractive others in a retail context
JJ Argo, DW Dahl, AC Morales
Journal of marketing research 45 (6), 690-701, 2008
4052008
The effects of reduced food size and package size on the consumption behavior of restrained and unrestrained eaters
ML Scott, SM Nowlis, N Mandel, AC Morales
Journal of consumer research 35 (3), 391-405, 2008
3272008
Keeping it real in experimental research—Understanding when, where, and how to enhance realism and measure consumer behavior
AC Morales, O Amir, L Lee
Journal of Consumer Research 44 (2), 465-476, 2017
3162017
Perceptions of assortment variety: The effects of congruency between consumers’ internal and retailers’ external organization
A Morales, BE Kahn, L McAlister, SM Broniarczyk
Journal of Retailing 81 (2), 159-169, 2005
2722005
How disgust enhances the effectiveness of fear appeals
AC Morales, EC Wu, GJ Fitzsimons
Journal of Marketing Research 49 (3), 383-393, 2012
2362012
The dark side of scarcity promotions: How exposure to limited-quantity promotions can induce aggression
K Kristofferson, B McFerran, AC Morales, DW Dahl
Journal of Consumer Research 43 (5), 683-706, 2017
1972017
Spillover effects: How consumers respond to unexpected changes in price and quality
N Janakiraman, RJ Meyer, AC Morales
Journal of Consumer Research 33 (3), 361-369, 2006
1672006
Might an overweight waitress make you eat more? How the body type of others is sufficient to alter our food consumption
B McFerran, DW Dahl, GJ Fitzsimons, AC Morales
Journal of Consumer Psychology 20 (2), 146-151, 2010
1652010
The influence of disorganized shelf displays and limited product quantity on consumer purchase
IA Castro, AC Morales, SM Nowlis
Journal of Marketing 77 (4), 118-133, 2013
1622013
Wealth and welfare: Divergent moral reactions to ethical consumer choices
JG Olson, B McFerran, AC Morales, DW Dahl
Journal of Consumer Research 42 (6), 879-896, 2016
1302016
The role of accent standardness in message preference and recall
AC Morales, ML Scott, EA Yorkston
Journal of advertising 41 (1), 33-46, 2012
1022012
It’s too pretty to use! When and how enhanced product aesthetics discourage usage and lower consumption enjoyment
F Wu, A Samper, AC Morales, GJ Fitzsimons
Journal of Consumer Research 44 (3), 651-672, 2017
1012017
Social information in the retail environment: The importance of consumption alignment, referent identity, and self-esteem
DW Dahl, JJ Argo, AC Morales
Journal of Consumer Research 38 (5), 860-871, 2012
992012
The flip side of vanity sizing: How consumers respond to and compensate for larger than expected clothing sizes
JA Hoegg, ML Scott, AC Morales, DW Dahl
Journal of Consumer Psychology 24 (1), 70-78, 2014
682014
Protect thyself: How affective self-protection increases self-interested, unethical behavior
KP Winterich, V Mittal, AC Morales
Organizational Behavior and Human Decision Processes 125 (2), 151-161, 2014
602014
Messages from the food police: how food-related warnings backfire among dieters
N Pham, N Mandel, AC Morales
Journal of the Association for Consumer Research 1 (1), 175-190, 2016
532016
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