Samantha Cross
Samantha Cross
Associate Professor, Iowa State University
Verified email at
Cited by
Cited by
Applying EEG in consumer neuroscience
MHJ Lin, SNN Cross, WJ Jones, TL Childers
European Journal of Marketing 52 (1/2), 66-91, 2018
Together we rise: How social movements succeed
G Nardini, T Rank‐Christman, MG Bublitz, SNN Cross, LA Peracchio
Journal of Consumer Psychology 31 (1), 112-145, 2021
Institutionalizing diversity-and-inclusion-engaged marketing for multicultural marketplace well-being
E Kipnis, C Demangeot, C Pullig, SNN Cross, CC Cui, C Galalae, ...
Journal of Public Policy & Marketing 40 (2), 143-164, 2021
Cultural competence and cultural compensatory mechanisms in binational households
SNN Cross, MC Gilly
Journal of Marketing 78 (3), 121-139, 2014
Restricted visions of multiracial identity in advertising
RL Harrison, KD Thomas, SNN Cross
Journal of Advertising 46 (4), 503-520, 2017
Constructing a bridge to multicultural marketplace well-being: A consumer-centered framework for marketer action
C Demangeot, E Kipnis, C Pullig, SNN Cross, J Emontspool, C Galalae, ...
Journal of Business Research 100, 339-353, 2019
Consumption compromises: Negotiation and unification within contemporary families
SNN Cross, MC Gilly
Journal of Business Research 67 (4), 449-456, 2014
Understanding olfaction and emotions and the moderating role of individual differences
MHJ Lin, SNN Cross, TL Childers
European Journal of Marketing 52 (3/4), 811-836, 2018
Negotiating cultural ambiguity: The role of markets and consumption in multiracial identity development
RL Harrison III, KD Thomas, SNN Cross
Consumption Markets & Culture 18 (4), 301-332, 2015
The sniffing effect: Olfactory sensitivity and olfactory imagery in advertising
MH Lin, SNN Cross, RN Laczniak, TL Childers
Journal of Advertising 47 (2), 97-111, 2018
Bridging cultural divides: The role and impact of binational families
SNN Cross, MC Gilly
Journal of Public Policy & Marketing 32 (1_suppl), 106-111, 2013
The impact of diversity on institutional longevity
SNN Cross, MC Gilly
International Journal of Research in Marketing 34 (1), 231-251, 2017
Omission and commission as marketplace trauma
AM Bennett, SM Baker, S Cross, JP James, G Bartholomew, AE Ekpo, ...
Journal of Public Policy & Marketing 35 (2), 280-291, 2016
Ethnography for marketing and consumer research
A Venkatesh, D Crockett, S Cross, S Chen
Foundations and TrendsŪ in Marketing 10 (2), 61-151, 2017
Hoarding: Understanding divergent acquisition, consumption, and disposal
SNN Cross, G Leizerovici, DM Pirouz
Journal of the Association for Consumer Research 3 (1), 81-96, 2018
Consumer culture theory
SNN Cross, C Ruvalcaba, A Venkatesh, RW Belk
Emerald Publishing Limited, 2018
The role of marketing in ritual evolution
SNN Cross, RL Harrison, MC Gilly
Journal of Macromarketing 37 (4), 460-478, 2017
A call for further research at the intersection of race, marketing, and public policy
B DeBerry-Spence, AM Bennett, SNN Cross, A Ekpo, F Sobande
American Marketing Association, 2020
Responsible Research in Business and Management (RRBM) and the Journal of Public Policy & Marketing: Connected Through Impact
SNN Cross, A Gustafsson, C Pechmann, KP Winterich
Journal of Public Policy & Marketing 41 (1), 51-53, 2022
Race and ethnicity
KD Thomas, SNN Cross, RL Harrison III
Consumer Culture Theory, 206-224, 2018
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