Jonathan Luffarelli
Jonathan Luffarelli
Associate Professor of Marketing, Montpellier Business School
Verified email at - Homepage
Cited by
Cited by
The Visual Asymmetry Effect: An Interplay of Logo Design and Brand Personality on Brand Equity
J Luffarelli, A Stamatogiannakis, H Yang
Journal of Marketing Research 56 (1), 89–103, 2019
Let the Logo Do the Talking: The Influence of Logo Descriptiveness on Brand Equity
J Luffarelli, M Mukesh, A Mahmood
Journal of Marketing Research 56 (5), 862-878, 2019
What's in a Logo? The Impact of Complex Visual Cues in Equity Crowdfunding
A Mahmood, J Luffarelli, M Mukesh
Journal of Business Venturing 34 (1), 41-62, 2019
The Impact of Indirect Corporate Social Performance Signals on Firm Value: Evidence from an Event Study
J Luffarelli, A Awaysheh
Corporate Social Responsibility and Environmental Management 25 (3), 295-310, 2018
When Feedback Interventions Backfire: Why Higher Performance Feedback May Result in Lower Self‐Perceived Competence and Satisfaction with Performance
J Luffarelli, D Gonçalves, A Stamatogiannakis
Human Resource Management 55 (4), 591-614, 2016
The Effect of Corporate Social Performance on the Financial Performance of Business‐to‐Business and Business‐to‐Consumer Firms
J Luffarelli, P Markou, A Stamatogiannakis, D Gonçalves
Corporate Social Responsibility and Environmental Management 26 (6), 1333-1350, 2019
How Has the Effect of Brand Personality on Customer-Based Brand Equity Changed Over Time? Longitudinal Evidence from a Panel Data Set Spanning 18 Years
J Luffarelli, SA Delre, P Landgraf
Journal of the Academy of Marketing Science 51 (3), 598-616, 2023
A Study of 597 Logos Shows Which Kind is Most Effective
J Luffarelli, M Mukesh, A Mahmood
Harvard Business Review (Online), 2019
How to Use Visual Design to Boost Brand Equity
A Stamatogiannakis, J Luffarelli, H Yang
The Psychology of Design: Creating Consumer Appeal, 121-132, 2015
Reproducibility in Management Science
M Fišar, B Greiner, C Huber, E Katok, AI Ozkes, ...
Management Science 70 (3), 1343-1356, 2024
Consumer Reviews and Product Life Cycle: On the Temporal Dynamics of Electronic Word of Mouth on Movie Box Office
SA Delre, J Luffarelli
Journal of Business Research 156, 2023
More Innovative but Less Socially Responsible: The Influence of Using Metaphors in Marketing Communications on Product Perception, Choice, and Adoption Intention
J Luffarelli, S Feiereisen, A Zoghaib
Psychology & Marketing 38 (11), 1973-1989, 2021
Branding With Music: How Can Music Contour and Tonality Enhance Perceived Brand Innovativeness and Brand Evaluations?
A Zoghaib, J Luffarelli, S Feiereisen
Psychology & Marketing, 2023
What Does the Symmetry of Your Logo Say About Your Brand
A Stamatogiannakis, J Luffarelli, H Yang
Harvard Business Review (Online), 2020
Competent or Sad Blue? Lively or Aggressive Red? Why, How, and When Background Color Shapes the Meanings of Logo Hues
F Celhay, J Luffarelli
Journal of Consumer Research, ucae019, 2024
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