fusun gonul
fusun gonul
Database Marketing Consultant
No verified email
Cited by
Cited by
Promotion of prescription drugs and its impact on physicians' choice behavior
FF Gönül, F Carter, E Petrova, K Srinivasan
Journal of marketing 65 (3), 79-90, 2001
Optimal mailing of catalogs: a new methodology using estimable structural dynamic programming models
F Gönül, MZ Shi
Management Science 44 (9), 1249-1262, 1998
Modeling multiple sources of heterogeneity in multinomial logit models: Methodological and managerial issues
F Gonul, K Srinivasan
Marketing Science, 213-229, 1993
Estimating the impact of consumer expectations of coupons on purchase behavior: a dynamic structural model
F Gönül, K Srinivasan
Marketing science 15 (3), 262-279, 1996
Modeling multiple sources of heterogeneity in multinomial logit models: Methodological and managerial issues
F Gönül, K Srinivasan
Marketing Science 12 (3), 213-229, 1993
New evidence on whether unemployment and out of the labor force are distinct states
F Gönül
Journal of human resources, 329-361, 1992
Consumer learning and brand valuation: An application on over-the-counter drugs
MT Akçura, FF Gönül, E Petrova
Marketing Science 23 (1), 156-169, 2004
Mailing smarter to catalog customers
FF Gönül, BD Kim, M Shi
Journal of Interactive Marketing 14 (2), 2-16, 2000
What kind of patients and physicians value direct-to-consumer advertising of prescription drugs
FF Gönül, F Carter, J Wind
Health care management science 3, 215-226, 2000
How to compute optimal catalog mailing decisions
FF Gönül, FT Hofstede
Marketing Science 25 (1), 65-74, 2006
Consumer purchase behavior in a frequently bought product category: estimation issues and managerial insights from a hazard function model with heterogeneity
F Gönül, K Srinivasan
Journal of the American Statistical Association 88 (424), 1219-1227, 1993
Modeling multiple sources of heterogeneity in multinomial logit models: methodological and managerial issues
F Gonül, K Srinivasan
Marketing Science 12 (3), 213-229, 1993
Advances in random utility models report of the workshop on advances in random utility models duke invitational symposium on choice modeling behavior
JL Horowitz, D Bolduc, S Divakar, J Geweke, F Gönül, V Hajivassiliou, ...
Marketing Letters 5, 311-322, 1994
Impact of e-detailing on the number of new prescriptions
FF Gönül, FJ Carter
Health Care Management Science 13, 101-111, 2010
Estimating price expectations in the OTC medicine market: An application of dynamic stochastic discrete choice models to scanner panel data
FF Gönül
Journal of Econometrics 89 (1-2), 41-56, 1998
Dynamic labor force participation decisions of males in the presence of layoffs and uncertain job offers
F Gönül
Journal of Human Resources, 195-220, 1989
Innovative Teaching: An Empirical Study of Computer-Aided Instruction in Quantitative Business Courses
FF Gönül, R Solano
Journal of Statistics Education 21 (1), 23, 2013
On the Use of Expectations Data in Micro Surveys: The Case of Retirement.
KI Wolpin, F Gonul
Estimation of promotional strategies for newer vs older drugs based on physician prescribing data
FF Gönül, FJ Carter Jr
International Journal of Pharmaceutical and Healthcare Marketing 6 (1), 39-54, 2012
A dynamic model of repeat purchase and brand switching behavior in a consumer products category
FF Gönül, K Srinivasan
Journal of Retailing and Consumer Services 4 (3), 185-191, 1997
The system can't perform the operation now. Try again later.
Articles 1–20