Mayukh Dass
Mayukh Dass
James L. Johnson Chair of Business Administration, Texas Tech University
Verified email at - Homepage
Cited by
Cited by
Consumer Decision-Making across Modern and Traditional Channels: E-Commerce, M-Commerce, In-Store
M Maity, M Dass
Decision Support Systems 61, 34-46, 2014
Research framework, strategies, and applications of intelligent agent technologies (IATs) in marketing
V Kumar, A Dixit, RRG Javalgi, M Dass
Journal of the Academy of Marketing Science 44 (1), 24-45., 2016
Building innovation capability: The role of top management innovativeness and relative-exploration orientation
X Wang, M Dass
Journal of Business Research 76, 127-135, 2017
The impact of media richness on consumer information search and choice
M Maity, M Dass, P Kumar
Journal of Business Research 87, 36-45, 2018
Modeling on-line art auction dynamics using functional data analysis
SK Reddy, M Dass
The Antecedents and Moderators of Offline Information Search: A Meta-Analysis
M Maity, M Dass, NK Malhotra
Journal of Retailing 90 (2), 233-254., 2014
NED-2: a decision support system for integrated forest ecosystem management
MJ Twery, PD Knopp, SA Thomasma, HM Rauscher, DE Nute, WD Potter, ...
Computers and electronics in agriculture 49 (1), 24-43, 2005
A study of the antecedents of slogan liking
M Dass, C Kohli, P Kumar, S Thomas
Journal of Business Research 67 (12), 2504-2511, 2014
Understanding the Drivers of Job Satisfaction of Frontline Service Employees Learning From “Lost Employees”
P Kumar, M Dass, O Topaloglu
Journal of Service Research 17 (4), 367-380, 2014
NED-2: an agent-based decision support system for forest ecosystem management
D Nute, WD Potter, F Maier, J Wang, M Twery, HM Rauscher, P Knopp, ...
Environmental Modelling & Software 19 (9), 831-843, 2004
Understanding firms’ relative strategic emphases: An entrepreneurial orientation explanation
X Wang, M Dass, DB Arnett, X Yu
Industrial Marketing Management 84, 151-164, 2020
From competitive advantage to nodal advantage: Ecosystem structure and the new five forces that affect prosperity
P Kumar, M Dass, S Kumar
Business Horizons 58 (4), 469–481, 2015
The Impact of Online Review Content and Linguistic Style Matching on New Product Sales: The Moderating Role of Review Helpfulness
O Topaloglu, M Dass
Decision Sciences 52 (3), 749-775, 2021
Applications of artificial intelligence in B2B marketing: Challenges and future directions
M Moradi, M Dass
Industrial Marketing Management 107, 300-314, 2022
Bringing product and consumer ecosystems to the strategic forefront
M Dass, S Kumar
Business Horizons 57 (2), 225-234, 2014
An investigation of the effects of product recalls on brand commitment and purchase intention
KA Byun, M Dass
Journal of Consumer Marketing 32 (1), 1-14, 2015
A holistic network model for supply chain analysis
M Dass, GL Fox
International Journal of Production Economics 131 (2), 587-594, 2011
The preservation of loyalty halo effects: An investigation of the post-product-recall behavior of loyal customers
KAK Byun, DF Duhan, M Dass
Journal of Business Research 116, 163-175, 2020
A theoretical model of the formation and dissolution of emerging market international marketing alliances
K Pedada, S Arunachalam, M Dass
Journal of the Academy of Marketing Science 48, 826-847, 2020
An Examination of Innovative Consumers’ Playfulness on their Pre-Ordering Behavior
KA Byun, M Dass, P Kumar, J Kim
Journal of Consumer Marketing 34 (3), 2017
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