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Ammara Mahmood
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The evolution of equity crowdfunding: Insights from co-investments of angels and the crowd
W Wang, A Mahmood, C Sismeiro, N Vulkan
Research Policy 48 (8), 103727, 2019
1502019
Let the logo do the talking: The influence of logo descriptiveness on brand equity
J Luffarelli, M Mukesh, A Mahmood
Journal of Marketing Research 56 (5), 862-878, 2019
1282019
What's in a logo? The impact of complex visual cues in equity crowdfunding
A Mahmood, J Luffarelli, M Mukesh
Journal of Business Venturing 34 (1), 41-62, 2019
1212019
Competitive vs. complementary effects in online social networks and news consumption: A natural experiment
C Sismeiro, A Mahmood
Management Science 64 (11), 5014-5037, 2018
832018
Total factor productivity growth in east Asia: A two pronged approach
A Mahmood, T Afza
European Journal of Economics, Finance and Administrative Sciences 14 (14 …, 2008
322008
Will they come and will they stay? Online social networks and news consumption on external websites
A Mahmood, C Sismeiro
Journal of Interactive Marketing 37 (1), 117-132, 2017
292017
How do customer characteristics impact behavior-based price discrimination? An experimental investigation
A Mahmood
Journal of Strategic Marketing 22 (6), 530-547, 2014
242014
A study of 597 logos shows which kind is most effective
J Luffarelli, M Mukesh, A Mahmood
Harvard Business Review, 2019
152019
Effects of financial liberalization on the cost efficiency of Pakistani banks: A stochastic frontier approach
A MAHMOOD, U LOAN
Pakistan Economic and Social Review, 93-116, 2006
92006
Choice overload or time stress: What determines purchase decisions for airline tickets?
A Mahmood, B Guo, CS Sismeiro
Advances in Consumer Research 44, 548-550, 2016
42016
An Experimental Investigation of Behaviour Based Price Discrimination
A Mahmood
Online: http://saicon2011. ciitlahore. edu. pk/Management/11-1312% 20Ammara …, 2011
42011
How does dominance and competition affect the use of consumer information? Evidence from a famed field experiment
A Mahmood, N Vulkan
Working Paper, 2013
32013
Market Structure and Behavior Based Price Discrimination
A Mahmood, N Vulkan
Oxford University Working paper, 2012
32012
Do small firms pay to stay? An experimental investigation
A Mahmood, N Vulkan
Journal of Marketing Behavior 3 (2), 2018
22018
Deservingness Matters: Exploring the Envy and Engagement Gap between Virtual and Human Influencers
S Korde, A Mahmood
SSRN, 2023
12023
Can Social Networks Help Content Websites Predict Traffic and Engagement?
C Sismeiro, A Mahmood
Cass Business School, 2015
12015
Lexical sophistication and crowdfunding outcomes
A Mahmood, S Yeganegi
Venture Capital, 1-32, 2023
2023
Do Big Words Make a Big Difference in Funding Outcomes in Equity Crowdfunding?
A Mahmood, S Yeganegi
Academy of Management Proceedings 2022 (1), 12907, 2022
2022
To Attract Crowdfunding, Mystify Them With Your Logo
A Mahmood, J Luffarelli, M Mukesh
Entrepreneur & Innovation Exchange, 2020
2020
How Does Customer Information Influence Pricing Strategies?
A Mahmood, N Vulkan
2015
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