| Do bonuses enhance sales productivity? A dynamic structural analysis of bonus-based compensation plans DJ Chung, T Steenburgh, K Sudhir Marketing Science 33 (2), 165-187, 2014 | 255 | 2014 |
| The dynamic advertising effect of collegiate athletics DJ Chung Marketing Science 32 (5), 679-698, 2013 | 108 | 2013 |
| Incentives versus reciprocity: Insights from a field experiment DJ Chung, D Narayandas Journal of Marketing Research 54 (4), 511-524, 2017 | 72 | 2017 |
| How to really motivate salespeople DJ Chung Harvard business review 93 (4), 16, 2015 | 47 | 2015 |
| Price bargaining and competition in online platforms: An empirical analysis of the daily deal market L Zhang, DJ Chung Marketing Science 39 (4), 687-706, 2020 | 38* | 2020 |
| The effects of quota frequency: Sales performance and product focus DJ Chung, D Narayandas, D Chang Management Science 67 (4), 2151-2170, 2021 | 32* | 2021 |
| The comprehensive effects of sales force management: A dynamic structural analysis of selection, compensation, and training DJ Chung, B Kim, BG Park Management Science 67 (11), 7046-7074, 2021 | 30 | 2021 |
| How much is a win worth? An application to intercollegiate athletics DJ Chung Management Science 63 (2), 548-565, 2017 | 22 | 2017 |
| How do sales efforts pay off? Dynamic panel data analysis in the Nerlove–Arrow framework DJ Chung, B Kim, BG Park Management Science 65 (11), 5197-5218, 2019 | 20* | 2019 |
| The air war versus the ground game: An analysis of multi-channel marketing in US presidential elections DJ Chung, Z Lingling Marketing Science 39 (5), 849-1031, 2020 | 17* | 2020 |
| A practical approach to sales compensation: What do we know now? What should we know in the future? DJ Chung, B Kim, NB Syam Foundations and Trends® in Marketing 14 (1), 1-52, 2020 | 15 | 2020 |
| How to Shift from Selling Products to Selling Services It takes different skills and a different focus DJ Chung Harvard Business Review 99 (2), 48-+, 2021 | 10 | 2021 |
| What South Korea teaches the world about fighting COVID DJ Chung Harvard Business School, 2020 | 9 | 2020 |
| The comprehensive effects of a digital paywall sales strategy DJ Chung, H Kim, R Song Harvard Business School, 2019 | 6 | 2019 |
| Setting better sales goals with analytics DJ Chung, I Huber, V Murthy, V Sunku, M Weber Harvard Business Review, 2019 | 5 | 2019 |
| The role of cultural diversity in creating value: a case study of South Korea’s pop band BTS DJ Chung, KR Koo Asia Pacific Business Review 29 (5), 1275-1299, 2023 | 4 | 2023 |
| Selling to a Moving Target: Dynamic Marketing Effects in US Presidential Elections DJ Chung, L Zhang Harvard Business School working paper series# 15-095, 2015 | 4 | 2015 |
| Efficient computation of discrete games: Estimating the effect of Apple on market structure DJ Chung, K Seo, R Song Production and Operations Management 32 (7), 2245-2263, 2023 | 3* | 2023 |
| Managing Relational Sales: The Role of Behavior-Based and Outcome-Based Controls B Kim, DJ Chung manuscript, 2021 | 2 | 2021 |
| Time dependence and preference: Implications for compensation structure and shift scheduling D Chung, B Kim, B Park Harvard Business School Marketing Unit Working Paper, 21-20, 2021 | 2 | 2021 |
