Sena Ozdemir
Sena Ozdemir
Lancaster University Management School
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Cited by
Cited by
Exploring the adoption of a service innovation: A study of Internet banking adopters and non-adopters
S Ozdemir, P Trott
Journal of Financial Services Marketing 13, 284-299, 2009
Leveraging big data analytics to improve quality of care in healthcare organizations: A configurational perspective
Y Wang, LA Kung, S Gupta, S Ozdemir
British Journal of Management 30 (2), 362-388, 2019
The role of horizontal and vertical new product alliances in responsive and proactive market orientations and performance of industrial manufacturing firms
S Ozdemir, D Kandemir, TY Eng
Industrial Marketing Management 64, 25-35, 2017
The effects of trust and peer influence on corporate brand—Consumer relationships and consumer loyalty
S Ozdemir, SJ Zhang, S Gupta, G Bebek
Journal of Business Research 117, 791-805, 2020
Segmenting internet banking adopter and non‐adopters in the Turkish retail banking sector
S Ozdemir, P Trott, A Hoecht
International Journal of Bank Marketing 26 (4), 212-236, 2008
International R&D partnerships and intrafirm R&D–marketing–production integration of manufacturing firms in emerging economies
TY Eng, S Ozdemir
Industrial Marketing Management 43 (1), 32-44, 2014
Brand origin and country of production congruity: Evidence from the UK and China
TY Eng, S Ozdemir, G Michelson
Journal of Business Research 69 (12), 5703-5711, 2016
New service development: Insights from an explorative study into the Turkish retail banking sector
S Ozdemir, P Trott, A Hoecht
Innovation 9 (3-4), 276-291, 2007
Vertical stakeholder collaborations for firm innovativeness in new product development: the moderating roles of legal bonds and operational linkages
S Ozdemir, D Kandemir, TY Eng, S Gupta
Journal of Business Research 119, 172-184, 2020
International social entrepreneurship and social value creation in cause-related marketing through personal relationships and accountability
TY Eng, S Ozdemir, S Gupta, RP Kanungo
International Marketing Review 37 (5), 945-976, 2020
Global supply chains risks and COVID-19: Supply chain structure as a mitigating strategy for small and medium-sized enterprises
MC Gurbuz, O Yurt, S Ozdemir, V Sena, W Yu
Journal of Business Research 155, 113407, 2023
Message framing in P2P lending relationships
J Huang, V Sena, J Li, S Ozdemir
Journal of Business Research 122, 761-773, 2021
Corporate branding and value creation for initiating and managing relationships in B2B markets
S Ozdemir, S Gupta, P Foroudi, LT Wright, TY Eng
Qualitative Market Research: An International Journal 23 (4), 627-661, 2020
Stakeholder diversity and collaborative innovation: Integrating the resource-based view with stakeholder theory
S Ozdemir, JCF de Arroyabe, V Sena, S Gupta
Journal of Business Research 164, 113955, 2023
Spillover effects of investment in big data analytics in B2B relationships: What is the role of human capital?
V Sena, S Ozdemir
Industrial Marketing Management 86, 77-89, 2020
Inter-organizational collaborations for social innovation and social value creation: Towards the development of new research agenda and theoretical perspectives
S Ozdemir, S Gupta
Industrial Marketing Management 97, 134-144, 2021
Are reshoring decisions influenced by external stakeholders and country‐level environmental regulation?
V Sena, RP Kanungo, S Ozdemir, N Yannopoulou, P Patel
British Journal of Management 34 (3), 1184-1214, 2023
Innovation in Sustainability Initiatives through Reverse Channels
S Gupta, M Czinkota, S Ozdemir
Journal of Business-to-Business Marketing 26 (3-4), 233-243, 2019
Innovation in the service sector: Exploring the adoption of Internet banking services in Turkey
S Ozdemir, P Trott, A Hoecht
2006 Technology Management for the Global Future-PICMET 2006 Conference 4 …, 2006
Marketing capability, new product survival and NPD success: An exploration of relationships
S Hart, S Ozdemir, S Tagg
Academy of Marketing Conference, Leeds, UK, 2009
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