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Chia Ling Eunice Liu
Chia Ling Eunice Liu
Associate Professor of Management, National Taiwan University
Verified email at ntu.edu.tw
Title
Cited by
Cited by
Year
Determinants of consumer perceptions toward mobile advertising—a comparison between Japan and Austria
CLE Liu, RR Sinkovics, N Pezderka, P Haghirian
Journal of Interactive marketing 26 (1), 21-32, 2012
4082012
Understanding the impact of relational capital and organizational learning on alliance outcomes
CLE Liu, PN Ghauri, RR Sinkovics
Journal of World Business 45 (3), 237-249, 2010
2842010
An investigation of relationship learning in cross-border buyer-supplier relationships: The role of trust
CLE Liu
International Business Review 21 (3), 311-327, 2012
1412012
Learning process and capability formation in cross-border buyer–supplier relationships: A qualitative case study of Taiwanese technological firms
CLE Liu, Y Zhang
International Business Review 23 (4), 718-730, 2014
852014
The influence of internet marketing capabilities on international market performance
CL Liu, Y Zhang-Zhang, PN Ghauri
International Marketing Review 37 (3), 447-469, 2020
342020
Knowledge mobility in cross-border buyer-supplier relationships
CL Liu
Management International Review 52, 275-291, 2012
292012
The dark side of trust in global value chains: Taiwan’s electronics and IT hardware industries
N Sinkovics, CLE Liu, RR Sinkovics, R Mudambi
Journal of World Business 56 (4), 101195, 2021
222021
Achieving relational governance effectiveness: An examination of B2B management practices in Taiwan
CLE Liu, N Sinkovics, RR Sinkovics
Industrial Marketing Management 90, 453-465, 2020
152020
Comparing the impact of alliance-learning activities on alliance performance across small and large firms
CL Liu, S Lui
Knowledge Management Research & Practice 18 (2), 188-198, 2020
42020
Do firms create value through international strategic alliances?
Chia-Ling ‘Eunice’Liu
New Challenges to International Marketing, 195-225, 2009
32009
A review and enhancement of qualitative research on Asian-Pacific emerging market in international business: the case of using interview-based qualitative research in Taiwan
CK Jean, Ruey-Jer Bryan, Liu, Chia-Ling (Eunice)
Der Markt 48 (1), 21-28, 2009
2009
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