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Eva Kipnis
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Consumer multiculturation: Consequences of multicultural identification for brand knowledge
E Kipnis, AJ Broderick
Brands, 229-255, 2014
962014
Consumer multiculturation: Consequences of multicultural identification for brand knowledge
E Kipnis, AJ Broderick
Brands, 229-255, 2014
962014
‘They don't want us to become Them’: Brand Local Integration and Consumer Ethnocentrism
E Kipnis, K Kubacki, AJ Broderick, D Siemieniako, NL Pisarenko
Journal of Marketing Management 28 (7-8), 836-864, 2012
912012
“Superdisabilities” vs “disabilities”? Theorizing the role of ableism in (mis) representational mythology of disability in the marketplace
S Kearney, I Brittain, E Kipnis
Consumption Markets & Culture 22 (5-6), 545-567, 2019
792019
Branding beyond prejudice: Navigating multicultural marketplaces for consumer well-being
E Kipnis, AJ Broderick, C Demangeot, NR Adkins, NS Ferguson, ...
Journal of Business Research 66 (8), 1186-1194, 2013
702013
Toward intercultural competency in multicultural marketplaces
C Demangeot, NR Adkins, RD Mueller, GR Henderson, NS Ferguson, ...
Journal of Public Policy & Marketing 32 (1_suppl), 156-164, 2013
702013
Consumer ethnicity three decades after: A TCR agenda
LM Visconti, A Jafari, W Batat, A Broeckerhoff, AÖ Dedeoglu, ...
Journal of Marketing Management 30 (17-18), 1882-1922, 2014
692014
Consumer empowerment in multicultural marketplaces: Navigating multicultural identities to reduce consumer vulnerability
AJ Broderick, C Demangeot, NR Adkins, NS Ferguson, GR Henderson, ...
Journal of Research for Consumers, 2011
642011
Consumer Multicultural Identity Affiliation: Reassessing identity segmentation in multicultural markets
E Kipnis, C Demangeot, C Pullig, AJ Broderick
Journal of Business Research 98, 126-141, 2019
632019
Institutionalizing diversity-and-inclusion-engaged marketing for multicultural marketplace well-being
E Kipnis, C Demangeot, C Pullig, SNN Cross, CC Cui, C Galalae, ...
Journal of Public Policy & Marketing 40 (2), 143-164, 2021
562021
Constructing a bridge to multicultural marketplace well-being: A consumer-centered framework for marketer action
C Demangeot, E Kipnis, C Pullig, SNN Cross, J Emontspool, C Galalae, ...
Journal of Business Research 100, 339-353, 2019
552019
Consumer xenocentrism: an alternative explanation for foreign product bias
RD Mueller, AJ Broderick, E Kipnis
Unpublished Working Paper, College and University of Charleston, South …, 2009
502009
Consumer mobility and well-being among changing places and shifting ethnicities
C Demangeot, A Broeckerhoff, E Kipnis, C Pullig, LM Visconti
Marketing Theory 15 (2), 271-278, 2015
362015
Consumption in the circular economy: learning from our mistakes
D Georgantzis Garcia, E Kipnis, E Vasileiou, A Solomon
Sustainability 13 (2), 601, 2021
282021
THOUGHT PIECE No harm done? Culture-based branding and its impact on consumer vulnerability: A research agenda
AJ Broderick, C Demangeot, E Kipnis, M Zuñiga, A Roy, C Pullig, ...
Social Business 1 (3), 263-280, 2011
272011
Service robots in long-term care: a consumer-centric view
E Kipnis, F McLeay, A Grimes, S De Saille, S Potter
Journal of Service Research 25 (4), 667-685, 2022
222022
Brokering intercultural relations in the rainbow nation: Introducing intercultural marketing
L Vorster, E Kipnis, G Bebek, C Demangeot
Journal of Macromarketing 40 (1), 51-72, 2020
172020
Within, in-between, out-of-bounds? Locating researcher positionalities in multicultural marketplaces
E Kipnis, G Bebek, A Brőckerhoff
Journal of Business Research 123, 401-414, 2021
92021
Consumption in the circular economy: Learning from our mistakes
DG Garcia, E Kipnis, E Vasileiou, A Solomon
Sustainability 13 (2), 1-23, 2021
92021
Living Diversity: Developing a Typology of Consumer Cultural Orientations in Culturally Diverse Marketplaces: Consequences for Consumption.
E Kipnis, J Emontspool, AJ Broderick
Advances in Consumer Research 40, 2012
92012
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Articles 1–20