| Behaviour and climate change: Consumer perceptions of responsibility VK Wells, CA Ponting, K Peattie Journal of Marketing Management 27 (7-8), 808-833, 2011 | 154 | 2011 |
| Heritage tourism, CSR and the role of employee environmental behaviour VK Wells, D Manika, D Gregory-Smith, B Taheri, C McCowlen Tourism Management 48, 399-413, 2015 | 102 | 2015 |
| The role of generativity and attitudes on employees home and workplace water and energy saving behaviours VK Wells, B Taheri, D Gregory-Smith, D Manika Tourism Management 56, 63-74, 2016 | 92 | 2016 |
| The impact of individual attitudinal and organisational variables on workplace environmentally friendly behaviours D Manika, VK Wells, D Gregory-Smith, M Gentry Journal of Business Ethics 126 (4), 663-684, 2015 | 86 | 2015 |
| Consumption-stage food waste reduction interventions–What works and how to design better interventions C Reynolds, L Goucher, T Quested, S Bromley, S Gillick, VK Wells, ... Food policy 83, 7-27, 2019 | 83 | 2019 |
| Market segmentation from a behavioral perspective VK Wells, SW Chang, J Oliveira-Castro, J Pallister Journal of organizational behavior management 30 (2), 176-198, 2010 | 61 | 2010 |
| An exploration of CSR development in heritage tourism VK Wells, DG Smith, B Taheri, D Manika, C McCowlen Annals of Tourism Research 58, 1-17, 2016 | 54 | 2016 |
| A behavioral-economic analysis of the essential value of brands JM Oliveira-Castro, GR Foxall, J Yan, VK Wells Behavioural processes 87 (1), 106-114, 2011 | 49 | 2011 |
| Consumer brand choice: Money allocation as a function of brand reinforcing attributes JM Oliveira-Castro, GR Foxall, VK Wells Journal of Organizational Behavior Management 30 (2), 161-175, 2010 | 45 | 2010 |
| Substitutability and independence: Matching analyses of brands and products GR Foxall, VK Wells, SW Chang, JM Oliveira-Castro Journal of Organizational Behavior Management 30 (2), 145-160, 2010 | 45 | 2010 |
| An environmental social marketing intervention among employees: assessing attitude and behaviour change D Gregory-Smith, VK Wells, D Manika, S Graham Journal of Marketing Management 31 (3-4), 336-377, 2015 | 44 | 2015 |
| Behavioural psychology, marketing and consumer behaviour: a literature review and future research agenda VK Wells Journal of Marketing Management 30 (11-12), 1119-1158, 2014 | 41 | 2014 |
| Brand-related and situational influences on demand elasticity GR Foxall, J Yan, JM Oliveira-Castro, VK Wells Journal of Business Research 66 (1), 73-81, 2013 | 41 | 2013 |
| Handbook of developments in consumer behaviour V Wells, GR Foxall Edward Elgar Publishing, 2012 | 39 | 2012 |
| Sustainable luxury marketing: A synthesis and research agenda N Athwal, VK Wells, M Carrigan, CE Henninger International Journal of Management Reviews 21 (4), 405-426, 2019 | 35 | 2019 |
| Foraging: An ecology model of consumer behaviour? VK Wells Marketing Theory 12 (2), 117-136, 2012 | 25 | 2012 |
| Consumer behavior analysis:(a) rational approach to consumer choice DA Hantula, VK Wells Routledge, 2014 | 19 | 2014 |
| Eduscape: The effects of servicescapes and emotions in academic learning environments VK Wells, KL Daunt Journal of Further and Higher Education 40 (4), 486-508, 2016 | 18 | 2016 |
| Methodological choices in relationship quality (RQ) research 1987 to 2015: a systematic literature review OA Osobajo, D Moore Journal of Relationship Marketing 16 (1), 40-81, 2017 | 17 | 2017 |
| Compensatory consumption and consumer compromises: a state-of-the-art review B Koles, V Wells, M Tadajewski Journal of Marketing Management 34 (1-2), 96-133, 2018 | 16 | 2018 |
Danae ManikaProfessor of Marketing & Business Education, Brunel Business School, Brunel University LondonVerified email at brunel.ac.uk
