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Carol M Motley
Carol M Motley
Associate Professor of Marketing, University of Alabama at Birmingham
Verified email at uab.edu
Title
Cited by
Cited by
Year
From nutrients to nurturance: A conceptual introduction to food well-being
LG Block, SA Grier, TL Childers, B Davis, JEJ Ebert, S Kumanyika, ...
Journal of Public Policy & Marketing 30 (1), 5-13, 2011
6522011
Exploring the determinants of Broadway show success
SK Reddy, V Swaminathan, CM Motley
Journal of Marketing Research 35 (3), 370-383, 1998
2531998
Promoting positive change: Advancing the food well-being paradigm
MG Bublitz, LA Peracchio, AR Andreasen, J Kees, B Kidwell, EG Miller, ...
Journal of Business Research 66 (8), 1211-1218, 2013
1802013
The global hip-hop Diaspora: Understanding the culture
CM Motley, GR Henderson
Journal of Business Research 61 (3), 243-253, 2008
1732008
Influence of image and familiarity on consumer response to negative word-of-mouth communication about retail entities
TE DeCarlo, RN Laczniak, CM Motley, S Ramaswami
Journal of Marketing Theory and Practice 15 (1), 41-51, 2007
1512007
Will you help me please? The effects of race, gender and manner of dress on retail service
TL Ainscough, CM Motley
Marketing letters 11, 129-136, 2000
1212000
Exploring collective memories associated with African-American advertising memorabilia--The good, the bad, and the ugly
CM Motley, GR Henderson, SM Baker
Journal of Advertising 32 (1), 47-57, 2003
652003
The quest for eating right: Advancing food well-being
MG Bublitz, LA Peracchio, AR Andreasen, J Kees, B Kidwell, EG Miller, ...
Journal of Research for Consumers, 1, 2011
632011
From despicable to collectible: The evolution of collective memories for and the value of black advertising memorabilia
SM Baker, CM Motley, GR Henderson
Journal of advertising 33 (3), 37-50, 2004
502004
Living on the other side of the tracks: An investigation of public housing stereotypes
CM Motley, VG Perry
Journal of Public Policy & Marketing 32 (1_suppl), 48-58, 2013
492013
Retail equity perceptions and consumers’ processing of negative word-of-mouth communication
RN Laczniak, TE DeCarlo, CM Motley
Journal of Marketing Theory and Practice 4 (4), 37-48, 1996
451996
Epithet or endearment? Examining reactions among those of the African diaspora to an ethnic epithet
CM Motley, KM Craig-Henderson
Journal of Black Studies 37 (6), 944-963, 2007
372007
The Ian's pizza tribe: Reconceptualizing cross-cultural research in the digital age
GR Henderson, F Guzmán, L Huff, CM Motley
Journal of Business Research 66 (3), 283-287, 2013
272013
Where's the fine print? Advertising and the mortgage market crisis
VG Perry, CM Motley
California Management Review 52 (1), 29-44, 2009
192009
Dreams and taboos: Home loan advertising in the United States and Saudi Arabia
VG Perry, CM Motley
Journal of International Consumer Marketing 22 (2), 199-212, 2010
112010
Risky business: Leveraging brand equity to move up and down market.
CM Motley
71995
What's the Point (s)? Information Content and Messaging Strategies in Mortgage Loan Advertisements
VG Perry, CM Motley, RL Adams Jr
Cityscape 18 (2), 35-54, 2016
62016
Influence of image and familiarity on consumer response to negative word of mouth
ED Thomas, NL Russell, MM Caml, R Sridhar
Journal of Marketing Theory and Practice 15 (1), 41-51, 2007
62007
Dreams and Taboos: A Comparison of Home Loan Advertising in Saudi Arabia and the US
CM Motley, VG Perry
Journal of International Consumer Marketing 22 (2), 199-212, 2010
52010
Vertical Extensions: Leveraging Brand Equity to Move Up and Down Market
C Motlery, SK Reddy
Urbana-Champaign: University of Illinois, 1998
51998
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