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Sally Rao Hill and Sally Rao
Sally Rao Hill and Sally Rao
Associate Professor of Marketing, the University of Adelaide
Verified email at adelaide.edu.au
Title
Cited by
Cited by
Year
Consumer Behaviour: Implications for Marketing Strategy
FDH Quester, P., Pettigrew, S. Rao Hill, S. Kopanidis
Australia: McGraw-Hill Irwin, 2014
1045*2014
A conceptual framework and propositions for the acceptance of mobile services
S Rao, I Troshani
Journal of theoretical and applied electronic commerce research 2 (2), 61-73, 2007
4042007
Convergent interviewing to build a theory in under‐researched areas: principles and an example investigation of Internet usage in inter‐firm relationships
S Rao, C Perry
Qualitative Market Research: An International Journal 6 (4), 236-247, 2003
3532003
Exploring the public sector adoption of HRIS
I Troshani, C Jerram, S Rao Hill
Industrial Management & Data Systems 111 (3), 470-488, 2011
3202011
Thinking about relationship marketing: where are we now?
S Rao, C Perry
Journal of Business & Industrial Marketing 17 (7), 598-614, 2002
3192002
Improving customer relationship management through database/internet marketing: a theory‐building action research project
C O'Leary, S Rao, C Perry
European journal of marketing 38 (3/4), 338-354, 2004
1592004
The beautiful, the cheerful, and the helpful: The effects of service employee attributes on customer satisfaction
HT Keh, R Ren, SR Hill, X Li
Psychology & Marketing 30 (3), 211-226, 2013
1542013
Signalling effects of vlogger popularity on online consumers
SR Hill, I Troshani, D Chandrasekar
Journal of Computer Information Systems, 2017
1372017
Hedonic and eudaimonic well-being outcomes from co-creation roles: a study of vulnerable customers
S Sharma, J Conduit, S Rao Hill
Journal of Services Marketing 31 (4/5), 397-411, 2017
1292017
Towards an understanding of consumers’ FinTech adoption: The case of Open Banking
R Chan, I Troshani, S Rao Hill, A Hoffmann
International Journal of Bank Marketing 40 (4), 886-917, 2022
1202022
Organisational capabilities for customer participation in health care service innovation
S Sharma, J Conduit, S Rao Hill
Australasian Marketing Journal 22 (3), 179-188, 2014
1202014
Drivers and inhibitors to XBRL adoption: A qualitative approach to build a theory in under-researched areas
I Troshani, S Rao
International Journal of E-Business Research (IJEBR) 3 (4), 98-111, 2007
982007
Promoting employee wellbeing and quality service outcomes: The role of HRM practices
MA Clarke, SR Hill
Journal of Management & Organization 18 (5), 702-713, 2012
952012
Factors influencing the adoption of personalisation mobile services: empirical evidence from young Australians
S Rao Hill, I Troshani
International Journal of Mobile Communications 8 (2), 150-168, 2010
822010
Do we trust in AI? Role of anthropomorphism and intelligence
I Troshani, S Rao Hill, C Sherman, D Arthur
Journal of Computer Information Systems 61 (5), 481-491, 2021
792021
The effect of accent of service employee on customer service evaluation
S Rao Hill, A Tombs
Managing Service Quality: An International Journal 21 (6), 649-666, 2011
752011
The impact of internet use on inter-firm relationships in Australian service industries
S Rao, C Perry, L Frazer
Australasian Marketing Journal 11 (2), 10-22, 2003
732003
The effect of service employees’ accent on customer reactions
A Tombs, S Rao Hill
European Journal of Marketing 48 (11/12), 2051-2070, 2014
502014
Engagement in online communities: implications for consumer price perceptions
LTV Nguyen, J Conduit, VN Lu, S Rao Hill
Journal of Strategic Marketing 24 (3-4), 241-260, 2016
472016
The mediating role of brand knowledge on employees’ brand citizenship behaviour: Does organizational tenure matter?
LT Van Nguyen, VN Lu, SR Hill, J Conduit
Australasian Marketing Journal (AMJ) 27 (3), 169-178, 2019
412019
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