Sally Rao Hill and Sally Rao
Sally Rao Hill and Sally Rao
Associate Professor of Marketing, the University of Adelaide
Verified email at
Cited by
Cited by
Consumer Behaviour: Implications for Marketing Strategy
FDH Quester, P., Pettigrew, S. Rao Hill, S. Kopanidis
Australia: McGraw-Hill Irwin, 2014
A conceptual framework and propositions for the acceptance of mobile services
S Rao, I Troshani
Journal of theoretical and applied electronic commerce research 2 (2), 61-73, 2007
Convergent interviewing to build a theory in under‐researched areas: principles and an example investigation of Internet usage in inter‐firm relationships
S Rao, C Perry
Qualitative Market Research: An International Journal 6 (4), 236-247, 2003
Exploring the public sector adoption of HRIS
I Troshani, C Jerram, S Rao Hill
Industrial Management & Data Systems 111 (3), 470-488, 2011
Thinking about relationship marketing: where are we now?
S Rao, C Perry
Journal of Business & Industrial Marketing 17 (7), 598-614, 2002
Improving customer relationship management through database/internet marketing: a theory‐building action research project
C O'Leary, S Rao, C Perry
European journal of marketing 38 (3/4), 338-354, 2004
The beautiful, the cheerful, and the helpful: The effects of service employee attributes on customer satisfaction
HT Keh, R Ren, SR Hill, X Li
Psychology & Marketing 30 (3), 211-226, 2013
Signalling effects of vlogger popularity on online consumers
SR Hill, I Troshani, D Chandrasekar
Journal of Computer Information Systems, 2017
Hedonic and eudaimonic well-being outcomes from co-creation roles: a study of vulnerable customers
S Sharma, J Conduit, S Rao Hill
Journal of Services Marketing 31 (4/5), 397-411, 2017
Towards an understanding of consumers’ FinTech adoption: The case of Open Banking
R Chan, I Troshani, S Rao Hill, A Hoffmann
International Journal of Bank Marketing 40 (4), 886-917, 2022
Organisational capabilities for customer participation in health care service innovation
S Sharma, J Conduit, S Rao Hill
Australasian Marketing Journal 22 (3), 179-188, 2014
Drivers and inhibitors to XBRL adoption: A qualitative approach to build a theory in under-researched areas
I Troshani, S Rao
International Journal of E-Business Research (IJEBR) 3 (4), 98-111, 2007
Promoting employee wellbeing and quality service outcomes: The role of HRM practices
MA Clarke, SR Hill
Journal of Management & Organization 18 (5), 702-713, 2012
Factors influencing the adoption of personalisation mobile services: empirical evidence from young Australians
S Rao Hill, I Troshani
International Journal of Mobile Communications 8 (2), 150-168, 2010
Do we trust in AI? Role of anthropomorphism and intelligence
I Troshani, S Rao Hill, C Sherman, D Arthur
Journal of Computer Information Systems 61 (5), 481-491, 2021
The effect of accent of service employee on customer service evaluation
S Rao Hill, A Tombs
Managing Service Quality: An International Journal 21 (6), 649-666, 2011
The impact of internet use on inter-firm relationships in Australian service industries
S Rao, C Perry, L Frazer
Australasian Marketing Journal 11 (2), 10-22, 2003
The effect of service employees’ accent on customer reactions
A Tombs, S Rao Hill
European Journal of Marketing 48 (11/12), 2051-2070, 2014
Engagement in online communities: implications for consumer price perceptions
LTV Nguyen, J Conduit, VN Lu, S Rao Hill
Journal of Strategic Marketing 24 (3-4), 241-260, 2016
The mediating role of brand knowledge on employees’ brand citizenship behaviour: Does organizational tenure matter?
LT Van Nguyen, VN Lu, SR Hill, J Conduit
Australasian Marketing Journal (AMJ) 27 (3), 169-178, 2019
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