Lisa Peñaloza
Lisa Peñaloza
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Atravesando Fronteras/Border Crossings: A Critical Ethnographic Exploration of the Consumer Acculturation of Mexican Immigrants
L Peñaloza
Journal of consumer research 21 (1), 32-54, 1994
Consumer resistance: a conceptual overview
L Penaloza, LL Price
ACR North American Advances, Vol XX, p. 123-128, 1993
Further evolving the new dominant logic of marketing: from services to the social construction of markets
L Peñaloza, A Venkatesh
Marketing theory 6 (3), 299-316, 2006
Marketer acculturation: The changer and the changed
L Peñaloza, MC Gilly
Journal of Marketing 63 (3), 84-104, 1999
The commodification of the American West: Marketers’ production of cultural meanings at the trade show
L Peñaloza
Journal of Marketing 64 (4), 82-109, 2000
Consuming the American West: Animating cultural meaning and memory at a stock show and rodeo
L Peñaloza
Journal of consumer research 28 (3), 369-398, 2001
Just doing it: a visual ethnographic study of spectacular consumption behavior at Nike Town
L Peñaloza
Brands, 68-120, 2014
We're Here, We're Queer, and We're Going Shopping! A Critical Perspective on the Accommodation of Gays and Lesbians
L Peñaloza
Gays, Lesbians, and Consumer Behavior: Theory, Practice, and Research Issues …, 1996
Who are you calling old? Negotiating old age identity in the elderly consumption ensemble
M Barnhart, L Peñaloza
Journal of Consumer Research 39 (6), 1133-1153, 2013
Immigrant consumer acculturation
LN Penaloza
ACR North American Advances 16, 110-118, 1989
The market as a sign system and the logic of the market
A Venkatesh, L Penaloza, AF Firat
The service-dominant logic of marketing, 251-265, 2014
Living US capitalism: The normalization of credit/debt
L Peñaloza, M Barnhart
Journal of Consumer research 38 (4), 743-762, 2011
The nature and processes of market co-creation in triple bottom line firms: Leveraging insights from consumer culture theory and service dominant logic
L Peñaloza, J Mish
Marketing Theory 11 (1), 9-34, 2011
Moments of luxury: Hedonic escapism as a luxury experience
J Holmqvist, CD Ruiz, L Peñaloza
Journal of Business Research 116, 503-513, 2020
Immigrant consumers: Marketing and public policy considerations in the global economy
L Peñaloza
Journal of Public Policy & Marketing 14 (1), 83-94, 1995
From marketing to the market: A call for paradigm shift
A Venkatesh, L Peñaloza
Does marketing need reform?: Fresh perspectives on the future, 142-158, 2015
The discourses of marketing and development: towards ‘critical transformative marketing research’
M Tadajewski, J Chelekis, B DeBerry-Spence, B Figueiredo, O Kravets, ...
Journal of Marketing Management 30 (17-18), 1728-1771, 2014
Crossing boundaries/drawing lines: A look at the nature of gender boundaries and their impact on marketing research
L Peñaloza
International Journal of Research in Marketing 11 (4), 359-379, 1994
Consumer culture theory
RW Belk, L Price, L Peñaloza
Emerald Group Publishing, 2013
From CCT to CCC: Building consumer culture community
J Moisander, L Peñaloza, A Valtonen
Explorations in Consumer Culture Theory, 7-33, 2009
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