Erol Pala
Erol Pala
Auckland University of Technology
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Artificial intelligence in customer-facing financial services: a systematic literature review and agenda for future research
JK Hentzen, A Hoffmann, R Dolan, E Pala
International Journal of Bank Marketing 40 (6), 1299-1336, 2022
Artificial intelligence (AI) and value co-creation in B2B sales: Activities, actors and resources
J Paschen, U Paschen, E Pala, J Kietzmann
Australasian Marketing Journal 29 (3), 243-251, 2021
Simulated satiation through reality‐enhancing technology
E Pala, S Kapitan, P van Esch
Psychology & Marketing 39 (3), 483-494, 2022
Artificial intelligence, marketing, and the history of technology: Kranzberg’s laws as a conceptual lens
C Pitt, J Paschen, J Kietzmann, LF Pitt, E Pala
Australasian Marketing Journal 31 (1), 81-89, 2023
Preference for partner or servant brand roles depends on consumers’ power distance belief
P Van Esch, YG Cui, A Sledge, G Das, E Pala
Journal of Business Research 162, 113896, 2023
Simulated satiation: A scale measure of satiation in reality-enhancing technologies
E Pala
Rangahau Aranga: AUT Graduate Review 1 (1), 2022
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