Mobile Targeting CWP Xueming Luo, Michelle Andrews, Zheng Fang Management Science 60 (7), 1738-1756, 2014 | 439* | 2014 |
Mobile Ad Effectiveness: Hyper-Contextual Targeting with Crowdedness M Andrews, X Luo, Z Fang, A Ghose Marketing Science, 2016 | 438 | 2016 |
Cause Marketing Effectiveness and the Moderating Role of Price Discounts JA Michelle Andrews, Xueming Luo, Zheng Fang Journal of Marketing 78 (6), 120-142, 2014 | 314 | 2014 |
Consumer connectivity in a complex, technology-enabled, and mobile-oriented world with smart products PC Verhoef, AT Stephen, PK Kannan, X Luo, V Abhishek, M Andrews, ... Journal of Interactive Marketing 40 (1), 1-8, 2017 | 304 | 2017 |
How Does CEO Tenure Matter? The Mediating Role of firm-employee and firm-customer relationships MA Xueming Luo, Vamsi K Kanuri Strategic Management Journal 35 (4), 492-511, 2014 | 260 | 2014 |
Mobile Promotions: A Framework and Research Priorities LT Michelle Andrews, Jody Goehring, Sam Hui, Joseph Pancras Journal of Interactive Marketing 34, 15-24, 2016 | 239 | 2016 |
Group-buying deal popularity X Luo, M Andrews, Y Song, J Aspara Journal of Marketing 78 (2), 20-33, 2014 | 184 | 2014 |
Ideator expertise and cocreator inputs in crowdsourcing‐based new product development JJ Zhu, SY Li, M Andrews Journal of Product Innovation Management 34 (5), 598-616, 2017 | 69 | 2017 |
How consumer digital signals are reshaping the customer journey DA Schweidel, Y Bart, JJ Inman, AT Stephen, B Libai, M Andrews, ... Journal of the Academy of Marketing Science 50 (6), 1257-1276, 2022 | 68 | 2022 |
Is distance really dead in the online world? The moderating role of geographical distance on the effectiveness of electronic word of mouth V Todri, P Adamopoulos, M Andrews Journal of Marketing 86 (4), 118-140, 2022 | 39 | 2022 |
The unintended consequence of price-based service recovery incentives VK Kanuri, M Andrews Journal of Marketing 83 (5), 57-77, 2019 | 28 | 2019 |
Long CEO Tenure Can Hurt Performance MA Xueming Luo, Vamsi K Kanuri Harvard Business Review 91 (3), 26, 2013 | 21 | 2013 |
Increasing the effectiveness of mobile advertising by using contextual information M Andrews NIM Marketing Intelligence Review 9 (2), 36-41, 2017 | 14 | 2017 |
Sociodemographic versus geographic proximity in the diffusion of online conversations BL Fossen, M Andrews, DA Schweidel Journal of the Association for Consumer Research 2 (2), 246-266, 2017 | 8 | 2017 |
Firms behaving badly? Investor reactions to corporate social irresponsibility VK Kanuri, R Houston, M Andrews Business and Society Review 125 (1), 41-70, 2020 | 5 | 2020 |
Many avoid end-of-life care planning, study finds M Andrews NPR. Online at www. npr. org, 2017 | 5 | 2017 |
Deaths Rising for Lack of Insurance, Study Finds M Andrews New York Times, 2010 | 3 | 2010 |
Mobile Discounts: A Matter of Distance and Time CWP Zheng Fang, Xueming Luo, Michelle Andrews Harvard Business Review 92 (5), 30, 2014 | 2* | 2014 |
Increasing mobile search ad spend: cross-device effects M Andrews, T Li, F Balocco | 1 | 2018 |
Is Medicare getting patients rejected for transplants? M Andrews The Washington Post, 2016 | | 2016 |