| Targeting without alienating: Multicultural advertising and the subtleties of targeted advertising GD Johnson, SA Grier International Journal of Advertising 30 (2), 233-258, 2011 | 137 | 2011 |
| Understanding the influence of cross-cultural consumer-to-consumer interaction on consumer service satisfaction GD Johnson, SA Grier Journal of Business Research 66 (3), 306-313, 2013 | 118 | 2013 |
| Re-imagining the marketplace: Addressing race in academic marketing research SA Grier, KD Thomas, GD Johnson Consumption Markets & Culture 22 (1), 91-100, 2019 | 105 | 2019 |
| Branding beyond prejudice: Navigating multicultural marketplaces for consumer well-being E Kipnis, AJ Broderick, C Demangeot, NR Adkins, NS Ferguson, ... Journal of Business Research 66 (8), 1186-1194, 2013 | 79 | 2013 |
| Toward intercultural competency in multicultural marketplaces C Demangeot, NR Adkins, RD Mueller, GR Henderson, NS Ferguson, ... Journal of Public Policy & Marketing 32 (1_suppl), 156-164, 2013 | 75 | 2013 |
| When the burger becomes halal: a critical discourse analysis of privilege and marketplace inclusion GD Johnson, KD Thomas, SA Grier Consumption Markets & Culture 20 (6), 497-522, 2017 | 72 | 2017 |
| Consumer Empowerment in Multicultural Marketplaces: Navigating Multicultural Identities to Reduce Consumer Vulnerability AJ Broderick, C Demangeot, NR Adkins, NS Ferguson, GR Henderson, ... Journal of Research for Consumers 1 (19), 1-4, 2011 | 67 | 2011 |
| Race in the marketplace: Crossing critical boundaries GD Johnson, KD Thomas, AK Harrison, SA Grier Springer International Publishing, 2019 | 64 | 2019 |
| What about the intended consequences? Examining the Effects of Race-Stereotyped Portrayals on Advertising Effectiveness GD Johnson, SA Grier Journal of Advertising 41 (3), 91-106, 2012 | 61 | 2012 |
| Immigrants versus nationals: When an intercultural service encounter failure turns to verbal confrontation GD Johnson, YJ Meyers, JD Williams Journal of Public Policy & Marketing 32 (1_suppl), 38-47, 2013 | 36 | 2013 |
| Conceptualizing multicultural advertising effects in the “new” South Africa GD Johnson, RM Elliott, SA Grier Journal of Global Marketing 23 (3), 189-207, 2010 | 34 | 2010 |
| No harm done? Culture-based branding and its impact on consumer vulnerability: A research agenda AJ Broderick, C Demangeot, E Kipnis, M Zuñiga, A Roy, C Pullig, ... Social Business 1 (3), 263-280, 2011 | 29 | 2011 |
| From Anxious Spaces to Harmonious Relations? Interracial Marketplace Interactions through the Lens of Consumer Psychology SA Grier, GD Johnson, ML Scott Journal of Consumer Psychology, 2022 | 27 | 2022 |
| Beyond greenwashing: Addressing ‘the great illusion’of green advertising B Parguel, G Johnson Revue de l'organisation responsable 16 (2), 59-66, 2021 | 23 | 2021 |
| Race and advertising: conceptualizing a way forward through aesthetics KD Thomas, GD Johnson, SA Grier International Journal of Advertising, 1-21, 2023 | 16* | 2023 |
| “Does race really matter?” Consumer identity and advertising effectiveness in post-apartheid South Africa GD Johnson South African Journal of Business Management 44 (2), 11, 2013 | 15 | 2013 |
| Race in Consumer Research: Past, Present, and Future SA Grier, D Crockett, GD Johnson, KD Thomas, TW Bradford Journal of Consumer Research 51 (1), 56-65, 2024 | 10 | 2024 |
| Au-delà du gaspillage alimentaire: une analyse des représentations du gaspillage non-alimentaire E Delacroix, V Guillard, GD Johnson, D Roux Congrès de l'Association Française de Marketing, 2017 | 10 | 2017 |
| Enacting anti-racist visualities through photo-dialogues on race in Paris F Sobande, A Schoonejans, GD Johnson, KD Thomas, AK Harrison Equality, Diversity and Inclusion: An International Journal, 2021 | 6 | 2021 |
| «Un vieux contre un neuf»: une étude des réactions des consommateurs à l’égard des offres de reprise V Guillard, G Johnson Décisions Marketing 78 (2), 29-44, 2015 | 6 | 2015 |
Sonya A. GrierAmerican universityVerified email at american.edu
