Sachin Gupta
Sachin Gupta
Henrietta Louis Johnson Professor of Management and Professor of Marketing, Cornell University
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On using demographic variables to determine segment membership in logit mixture models
S Gupta, PK Chintagunta
Journal of Marketing Research 31 (1), 128-136, 1994
Logit demand estimation under competitive pricing behavior: An equilibrium framework
D Besanko, S Gupta, D Jain
Management Science 44 (11-part-1), 1533-1547, 1998
Modeling the evolution of markets with indirect network externalities: An application to digital television
S Gupta, DC Jain, MS Sawhney
Marketing Science 18 (3), 396-416, 1999
Estimation of consumer demand with stock-out based substitution: An application to vending machine products
R Anupindi, M Dada, S Gupta
Marketing Science 17 (4), 406-423, 1998
Is 75% of the Sales Promotion Bump Due to Brand Switching? No, Only 33% Is
HJ Van Heerde, S Gupta, DR Wittink
Journal of Marketing Research 40 (4), 481-491, 2003
Guest satisfaction and restaurant performance
S Gupta, E McLaughlin, M Gomez
Cornell Hotel and Restaurant Administration Quarterly 48 (3), 284-298, 2007
Own-brand and cross-brand retail pass-through
D Besanko, JP Dubé, S Gupta
Marketing Science 24 (1), 123-137, 2005
Handling endogenous regressors by joint estimation using copulas
S Park, S Gupta
Marketing Science 31 (4), 567-586, 2012
Using market-level data to understand promotion effects in a nonlinear model
M Christen, S Gupta, JC Porter, R Staelin, DR Wittink
Journal of Marketing Research 34 (3), 322-334, 1997
Competitive price discrimination strategies in a vertical channel using aggregate retail data
D Besanko, JP Dubé, S Gupta
Management Science 49 (9), 1121-1138, 2003
Do Household Scanner Panels Provide Representative Inferences from Brand Choices? A Comparison with Store Data
S Gupta, PK Chintagunta, DR Wittink, A Kaul
Journal of Marketing Research 33, 383-98, 1998
Models of multi-category choice behavior
PB Seetharaman, S Chib, A Ainslie, P Boatwright, T Chan, S Gupta, ...
Marketing Letters 16 (3), 239-254, 2005
Modeling preferences for common attributes in multicategory brand choice
VP Singh, KT Hansen, S Gupta
Journal of Marketing Research 42 (2), 195-209, 2005
Forecasting Sales of New and Existing Products Using Consumer Reviews: A Random Projections Approach
M Schneider, S Gupta
International Journal of Forecasting, 2015
Simulated maximum likelihood estimator for the random coefficient logit model using aggregate data
S Park, S Gupta
Journal of Marketing Research 46 (4), 531-542, 2009
An empirical analysis of consumer durable replacement intentions
BL Bayus, S Gupta
International Journal of Research in Marketing 9 (3), 257-267, 1992
The impact of direct-to-consumer advertising of prescription drugs on physician visits and drug requests: Empirical findings and public policy implications
Q Liu, S Gupta
International Journal of research in Marketing 28 (3), 205-217, 2011
The recoverability of segmentation structure from store-level aggregate data
AV Bodapati, S Gupta
Journal of Marketing Research 41 (3), 351-364, 2004
Analysis of variance
A Tybout, B Sternthal, G Keppel, J Verducci, J Meyers-Levy, J Barnes, ...
Journal of Consumer Psychology 10 (1-2), 5-35, 2001
Pioneering Advantage in Generic Drug Competition
S Gupta, Y Yu, R Guha
Johnson School Research Paper Series, 89–129, 2006
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