| Food experience design to prevent unintended consequences and improve well-being M Addis, W Batat, SS Atakan, CG Austin, D Manika, PC Peter, L Peterson Journal of Service Research 25 (1), 143-159, 2022 | 10 | 2022 |
| Friend or foe? Can anthropomorphizing self-tracking devices backfire on marketers and consumers? LP Fronczek, M Mende, ML Scott, GY Nenkov, A Gustafsson Journal of the Academy of Marketing Science 51 (5), 1075-1097, 2023 | 7 | 2023 |
| From self‐quantification to self‐objectification? Framework and research agenda on consequences for well‐being L Peterson Fronczek, M Mende, ML Scott Journal of Consumer Affairs 56 (3), 1356-1374, 2022 | 3 | 2022 |
| Improving Contextual Congruence Across Modalities for Effective Multimodal Marketing using Knowledge-infused Learning T Padhi, U Kursuncu, Y Kumar, VL Shalin, LP Fronczek arXiv preprint arXiv:2402.03607, 2024 | | 2024 |
| Friend or Foe? Can Anthropomorphizing Self-Tracking Devices Backfire on Marketers and Consumers? L Petersen, M Mende, M Scott, G Nenkov, A Gustafsson Springer, 2022 | | 2022 |
| When Marketing Tactics Backfire: Unintended Consequences for Consumer Well-Being LR Peterson The Florida State University, 2021 | | 2021 |
| 6I the Quantified Self: the Effects of Activity Tracking and Anthropomorphization on Consumer Health Motivation and Behavior M Mende, M Scott, G Y Nenkov, A Gustafsson, L Peterson ACR North American Advances, 2019 | | 2019 |
