| Consumer Heterogeneity, Product Quality, and Distribution Channels H Shi, Y Liu, NC Petruzzi Management Science 59 (5), 1162-1176, 2013 | 228 | 2013 |
| Intercompetitor Licensing and Product Innovation B Jiang, H Shi Journal of Marketing Research 55 (5), 738-751, 2018 | 35 | 2018 |
| Optimal Quality and Quantity Provisions for Centralized vs. Decentralized Distribution: Market Size Uncertainty Effects Y Liu, H Shi, NC Petruzzi European Journal of Operational Research, 2018 | 21 | 2018 |
| Experience effect in the impact of free trial promotions S Reza, H Ho, R Ling, H Shi Management Science, 2021 | 19 | 2021 |
| Informative advertising in a distribution channel H Shi, Y Liu, NC Petruzzi. European Journal of Operational Research, 2019 | 15 | 2019 |
| Don’t Count on Free Trials to Win You Customers S Reza, D Ho, R Ling, H Shi, G Calvert Harvard Business Review, 2021 | 3 | 2021 |
| Effects of On-Demand Product Adjustments on Firm’s Pricing and Product Strategies B Jiang, H Shi, T Zou Production and Operations Management, 2022 | 2 | 2022 |
| Three essays on distribution channels and pricing strategy H Shi University of Illinois at Urbana-Champaign, 2011 | | 2011 |
