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Patrick De Pelsmacker
Patrick De Pelsmacker
Verified email at uantwerpen.be - Homepage
Title
Cited by
Cited by
Year
Do consumers care about ethics? Willingness to pay for fair‐trade coffee
P De Pelsmacker, L Driesen, G Rayp
Journal of consumer affairs 39 (2), 363-385, 2005
20822005
Marketingová komunikace
P De Pelsmacker, M Geuens, J Van den Bergh
Grada Publishing as, 2003
17242003
Marketing communications: A European perspective
P De Pelsmacker, M Geuens, J Van den Bergh
Pearson education, 2007
14622007
Marketing research with SPSS
W Janssens
Pearson Education, 2008
6942008
Media context and advertising effectiveness: The role of context appreciation and context/ad similarity
P De Pelsmacker, M Geuens, P Anckaert
Journal of advertising 31 (2), 49-61, 2002
6232002
A model for fair trade buying behaviour: The role of perceived quantity and quality of information and of product-specific attitudes
P De Pelsmacker, W Janssens
Journal of business ethics 75, 361-380, 2007
6002007
Digital marketing strategies, online reviews and hotel performance
P De Pelsmacker, S Van Tilburg, C Holthof
International Journal of Hospitality Management 72, 47-55, 2018
5052018
Balance and sequence in online reviews: How perceived usefulness affects attitudes and intentions
N Purnawirawan, P De Pelsmacker, N Dens
Journal of interactive marketing 26 (4), 244-255, 2012
4792012
Positive and negative antecedents of purchasing eco-friendly products: A comparison between green and non-green consumers
C Barbarossa, P De Pelsmacker
Journal of Business Ethics 134, 229-247, 2016
4752016
Advergames
V Cauberghe, P De Pelsmacker
Journal of advertising 39 (1), 5-18, 2010
4632010
Relationship quality and the theory of planned behavior models of behavioral intentions and purchase behavior
MH De Canničre, P De Pelsmacker, M Geuens
Journal of business research 62 (1), 82-92, 2009
4512009
Emotions as determinants of electric car usage intention
I Moons, P De Pelsmacker
Journal of marketing management 28 (3-4), 195-237, 2012
4482012
A meta-analytic investigation of the role of valence in online reviews
N Purnawirawan, M Eisend, P De Pelsmacker, N Dens
Journal of Interactive Marketing 31 (1), 17-27, 2015
3792015
Consumer preferences for the marketing of ethically labelled coffee
P De Pelsmacker, W Janssens, E Sterckx, C Mielants
International marketing review 22 (5), 512-530, 2005
3302005
The effect of norms, attitudes and habits on speeding behavior: Scale development and model building and estimation
P De Pelsmacker, W Janssens
Accident Analysis & Prevention 39 (1), 6-15, 2007
3232007
Maggie GEUENS a Joeri van den BERGH
P PELSMACKER
Marketingová komunikace [Pelsmacker, 2003], 2003
2982003
Relationship quality and purchase intention and behavior: The moderating impact of relationship strength
MH De Canničre, P De Pelsmacker, M Geuens
Journal of Business and Psychology 25, 87-98, 2010
2952010
Planning and conducting experimental advertising research and questionnaire design
M Geuens, P De Pelsmacker
Journal of Advertising 46 (1), 83-100, 2017
2752017
Is this for me? How consumers respond to personalized advertising on social network sites
F De Keyzer, N Dens, P De Pelsmacker
Journal of Interactive Advertising 15 (2), 124-134, 2015
2712015
Personal values, green self-identity and electric car adoption
C Barbarossa, P De Pelsmacker, I Moons
Ecological Economics 140, 190-200, 2017
2682017
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