| Charismatic authority and the YouTuber: Unpacking the new cults of personality HL Cocker, J Cronin Marketing Theory 17 (4), 455-472, 2017 | 182 | 2017 |
| A cultural exploration of consumers’ interactions and relationships with celebrities EN Banister, HL Cocker Journal of Marketing Management 30 (1-2), 1-29, 2014 | 84 | 2014 |
| Social media influencers and transgressive celebrity endorsement in consumption community contexts H Cocker, R Mardon, KL Daunt European Journal of Marketing 55 (7), 1841-1872, 2021 | 66 | 2021 |
| Producing and consuming celebrity identity myths: unpacking the classed identities of Cheryl Cole and Katie Price HL Cocker, EN Banister, MG Piacentini Journal of Marketing Management 31 (5-6), 502-524, 2015 | 36 | 2015 |
| Managing collective effervescence:‘Zomsumption’and postemotional fandom J Cronin, HL Cocker Marketing Theory 19 (3), 281-299, 2019 | 27 | 2019 |
| When parasocial relationships turn sour: social media influencers, eroded and exploitative intimacies, and anti-fan communities R Mardon, H Cocker, K Daunt Journal of Marketing Management, 1-31, 2023 | 24 | 2023 |
| How Social Media Influencers Impact Consumer Collectives: An Embeddedness Perspective R Mardon, H Cocker, K Daunt Journal of Consumer Research, 2022 | 19 | 2022 |
| Managing dramaturgical dilemmas: youth drinking and multiple identities H Cocker, M Piacentini, E Banister European Journal of Marketing 52 (5/6), 1305-1328, 2018 | 11 | 2018 |
| Toward a processual theory of transformation JB Murray, Z Brokalaki, A Bhogal-Nair, A Cermin, J Chelekis, H Cocker, ... Journal of Business Research 100, 319-326, 2019 | 9 | 2019 |
| Social belonging and the social collective: Understanding how processes shape youth markets J Tinson, M Piacentini, P Nuttall, H Cocker Marketing Theory 17 (2), 201-217, 2017 | 7 | 2017 |
| The Dirty Pint: Consumption Objects in Young People's Extreme Alcohol Consumption and Enactment of Self HL Cocker, EN Banister, MG Piacentini Research in Consumer Behavior, 333-351, 2012 | 5 | 2012 |
| Ethnic Identification: Capital and Distinction Among Second-Generation British Indians A Pradhan, H Cocker, MK Hogg Consumer Culture Theory, 85-101, 2019 | 4 | 2019 |
| Social Anchoring-An alternative understanding of migrant consumers' experiences A Pradhan, H Cocker, M Hogg Consumer Culture Theory Conference, 2019 | 3 | 2019 |
| Cognitive Polyphasia, Cultural Legitimacy, and Behavior Change: the Case of the Illicit Alcohol Market in Kenya VN Mwangi, HL Cocker, MG Piacentini Consumer Culture Theory 20, 103-117, 2019 | 2 | 2019 |
| Model Citizens Of The Empire: Mythology, Ethnic Identification, And British Indian Women A Pradhan, H Cocker, MK Hogg Association for Consumer Research Conference 2020, 2020 | 1 | 2020 |
| Wechat Brands: Communal Interaction and Brand Publicity in Chinese Social Media Y Bai, X Zhao, H Cocker ACR North American Advances, 2017 | 1 | 2017 |
| The Collective Coping Strategies of Vulnerable Consumers P Nuttall, J Tinson, M Piacentini, H Cocker ACR European Advances, 2013 | 1 | 2013 |
| Stakeholder perspectives on fairness in the marketplace: Empirical evidence from the Kenyan alcohol market VN Mwangi, HL Cocker, MG Piacentini Marketing Theory, 14705931231207684, 2023 | | 2023 |
| Written Evidence Submitted to the UK Parliament's Digital, Culture, Media and Sport Committee's Inquiry into Influencer Culture: INF0005 Influencer Culture R Mardon, K Daunt, H Cocker | | 2022 |
| Community-embedded human brands and dysfunctional community role dynamics: A study of the YouTube beauty community R Mardon, H Cocker, K Daunt Consumer Culture Theory Conference, 2019 | | 2019 |
