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Mark Uncles
Mark Uncles
Professor, UNSW Business School, UNSW Australia
Verified email at unsw.edu.au - Homepage
Title
Cited by
Cited by
Year
Do customer loyalty programs really work?
GR Dowling, M Uncles
Sloan management review 38, 71-82, 1997
22831997
Customer loyalty and customer loyalty programs
MD Uncles, GR Dowling, K Hammond
Journal of Consumer Marketing 20 (4), 294-316, 2003
18412003
Characteristics of successful employer brands
L Moroko, MD Uncles
Journal of brand management 16, 160-175, 2008
9282008
Understanding brand performance measures: using Dirichlet benchmarks
ASC Ehrenberg, MD Uncles, GJ Goodhardt
Journal of Business Research 57 (12), 1307-1325, 2004
6512004
Patterns of buyer behavior: Regularities, models, and extensions
M Uncles, A Ehrenberg, K Hammond
Marketing Science 14 (3_supplement), G71-G78, 1995
4151995
Sales Promotions Effectiveness: The Impact of Culture at an Ethnic-Group Level
S Kwok, M Uncles
School of Marketing Working Paper, 02-04. University of New South Wales, Sydney, 2002
297*2002
Sales promotion effectiveness: the impact of consumer differences at an ethnic-group level
S Kwok, M Uncles
Journal of Product & Brand Management 14 (3), 170-186, 2005
2962005
Market orientation
M Uncles
Australian journal of management 25 (2), i-ix, 2000
2782000
Employer branding and market segmentation
L Moroko, MD Uncles
Journal of Brand Management 17, 181-196, 2009
2542009
Consumer savvy: conceptualisation and measurement
EK Macdonald, MD Uncles
Journal of Marketing Management 23 (5-6), 497-517, 2007
1422007
A taxonomy of differences between consumers for market segmentation
T Bock, M Uncles
International journal of research in marketing 19 (3), 215-224, 2002
1352002
Brand preferences and brand choices among urban Chinese consumers: An investigation of country-of-origin effects
S Kwok, M Uncles, Y Huang
Asia Pacific Journal of Marketing and Logistics 18 (3), 163-172, 2006
1282006
Brand choice among older consumers
MD Uncles, ASC Ehrenberg
Journal of Advertising Research 30 (4), 19-22, 1990
1271990
et Ehrenberg ASC (1990), Brand Choice Among Older Consumers
MD Uncles
Journal of Advertising Research 30 (4), 19-22, 0
127*
The benefits of airline global alliances: an empirical assessment of the perceptions of business travelers
K Goh, M Uncles
Transportation Research Part A: Policy and Practice 37 (6), 479-497, 2003
1242003
Do you or your customers need a loyalty scheme?
M Uncles
Journal of Targeting, Measurement and Analysis for Marketing 2 (4), 335-350, 1994
1191994
Brand purchasing by older consumers: An investigation using the Juster scale and the Dirichlet model
M Uncles, D Lee
Marketing Letters 17 (1), 17-29, 2006
1152006
Designing research with in-built differentiated replication
MD Uncles, S Kwok
Journal of Business Research, 2012
1112012
A replication study of two brand-loyalty measures
MD Uncles, KA Hammond, ASC Ehrenberg, RE Davis
European Journal of Operational Research 76 (2), 375-384, 1994
1051994
The buying of own labels
MD Uncles, K Ellis
European Journal of Marketing 23 (3), 57-70, 1989
981989
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