Mark A.A.M. Leenders
Mark A.A.M. Leenders
Professor of Marketing, Innovation, Sustainable Performance
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Cited by
Cited by
The motion picture industry: Critical issues in practice, current research, and new research directions
J Eliashberg, A Elberse, MAAM Leenders
Marketing science 25 (6), 638-661, 2006
How integrating industrial design in the product development process impacts on company performance
G Gemser, MAAM Leenders
Journal of Product Innovation Management: an International Publication of …, 2001
The effectiveness of different mechanisms for integrating marketing and R&D
MAAM Leenders, B Wierenga
Journal of Product Innovation Management: AN INTERNATIONAL PUBLICATION OF …, 2002
The impact of film reviews on the box office performance of art house versus mainstream motion pictures
G Gemser, M Van Oostrum, MAAM Leenders
Journal of Cultural Economics 31 (1), 43-63, 2007
Why some awards are more effective signals of quality than others: A study of movie awards
G Gemser, MAAM Leenders, NM Wijnberg
Journal of Management 34 (1), 25-54, 2008
Competitiveness and Evolution of Family Businesses:: The Role of Family and Business Orientation
M Leenders, E Waarts
European Management Journal 21 (6), 686-697, 2003
The relative importance of the brand of music festivals: a customer equity perspective
MAAM Leenders
Journal of strategic marketing 18 (4), 291-301, 2010
The effect of the marketing–R&D interface on new product performance: The critical role of resources and scope
MAAM Leenders, B Wierenga
International Journal of Research in Marketing 25 (1), 56-68, 2008
User innovation and entrepreneurship in the virtual world: A study of Second Life residents
Y Chandra, MAAM Leenders
Technovation 32 (7-8), 464-476, 2012
Ambient scent as a mood inducer in supermarkets: The role of scent intensity and time-pressure of shoppers
MAAM Leenders, A Smidts, A El Haji
Journal of retailing and consumer services 48, 270-280, 2019
Managing cross-functional cooperation for new product development success
G Gemser, MAAM Leenders
Long Range Planning 44 (1), 26-41, 2011
Success in the Dutch music festival market: the role of format and content
MAAM Leenders, J Van Telgen, G Gemser, R Van der Wurff
International Journal on Media Management 7 (3-4), 148-157, 2005
Antecedents and consequences of green innovation in the wine industry: the role of channel structure
MAAM Leenders, Y Chandra
Technology Analysis & Strategic Management 25 (2), 203-218, 2013
The dynamics of inter-firm networks in the course of the industry life cycle: the role of appropriability
G Gemser, MAAM Leenders, NJ Wijnberg
Technology Analysis & Strategic Management 8 (4), 439-454, 1996
The antecedents and consequences of restrictive age-based ratings in the global motion picture industry
MAAM Leenders, J Eliashberg
International Journal of Research in Marketing 28 (4), 367-377, 2011
Firm resources and the development of environmental sustainability among small and medium‐sized enterprises: Evidence from the Australian wine industry
H Knight, P Megicks, S Agarwal, M Leenders
Business Strategy and the Environment 28 (1), 25-39, 2019
Performance effects of cognitive heterogeneity in dual leadership structures in the arts: The role of selection system orientations
PV Bhansing, MAAM Leenders, NM Wijnberg
European Management Journal 30 (6), 523-534, 2012
Beating the odds in the innovation arena: The role of market and technology signals classification and noise
MAAM Leenders, CAM Voermans
Industrial Marketing Management 36 (4), 420-429, 2007
The importance of the location in hosting a festival: A mapping approach
MAAM Leenders, FM Go, PV Bhansing
Journal of Hospitality Marketing & Management 24 (7), 754-769, 2015
Ownership in the virtual world and the implications for long-term user innovation success
M Zhou, MAAM Leenders, LM Cong
Technovation 78, 56-65, 2018
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