Jaakko Aspara, Professor, Dr. Dr.
Cited by
Cited by
Business model innovation vs replication: financial performance implications of strategic emphases
J Aspara, J Hietanen, H Tikkanen
Journal of Strategic Marketing 18 (1), 39-56, 2010
Corporate business model transformation and inter-organizational cognition: The case of Nokia
J Aspara, JA Lamberg, A Laukia, H Tikkanen
Long range planning 46 (6), 459-474, 2013
Cause marketing effectiveness and the moderating role of price discounts
M Andrews, X Luo, Z Fang, J Aspara
Journal of Marketing 78 (6), 120-142, 2014
Strategic management of business model transformation: lessons from Nokia
J Aspara, JA Lamberg, A Laukia, H Tikkanen
Management Decision 49 (4), 622-647, 2011
What counts versus what can be counted: The complex interplay of market orientation and marketing performance measurement
J Frösén, J Luoma, M Jaakkola, H Tikkanen, J Aspara
Journal of Marketing 80 (3), 60-78, 2016
Group-buying deal popularity
X Luo, M Andrews, Y Song, J Aspara
Journal of Marketing 78 (2), 20-33, 2014
Strategisen markkinoinnin perusteet
H Tikkanen, J Aspara, P Parvinen
Talentum, 2007
Struggles in organizational attempts to adopt new branding logics: The case of a marketizing university
J Aspara, HM Aula, J Tienari, H Tikkanen
Consumption Markets & Culture 17 (6), 522-552, 2014
Significance of corporate brand for business-to-business companies
J Aspara, H Tikkanen
The Marketing Review 8 (1), 43-60, 2008
Creating novel consumer value vs. capturing value: Strategic emphases and financial performance implications
J Aspara, H Tikkanen
Journal of Business Research 66 (5), 593-602, 2013
Individuals’ affect-based motivations to invest in stocks: Beyond expected financial returns and risks
J Aspara, H Tikkanen
Journal of Behavioral Finance 12 (2), 78-89, 2011
Interactions of individuals' company-related attitudes and their buying of companies' stocks and products
J Aspara, H Tikkanen
The journal of behavioral finance 9 (2), 85-94, 2008
Exploration and exploitation across three resource classes: Market/customer intelligence, brands/bonds and technologies/processes
J Aspara, H Tikkanen, E Pöntiskoski, P Järvensivu
European Journal of Marketing 45 (4), 596-630, 2011
The role of product and brand perceptions in stock investing: Effects on investment considerations, optimism and confidence
J Aspara
Journal of Behavioral Finance 14 (3), 195-212, 2013
Explaining corporate short-termism: Self-reinforcing processes and biases among investors, the media and corporate managers
J Aspara, K Pajunen, H Tikkanen, R Tainio
Socio-Economic Review 12 (4), 667-693, 2014
Corporate marketing in the stock market: The impact of company identification on individuals' investment behaviour
J Aspara, H Tikkanen
European Journal of Marketing 45 (9/10), 1446-1469, 2011
Consumers' stock preferences beyond expected financial returns: the influence of product and brand evaluations
J Aspara, H Tikkanen
International Journal of Bank Marketing 28 (3), 193-221, 2010
Do institutional investors pay attention to customer satisfaction and why?
X Luo, R Zhang, W Zhang, J Aspara
Journal of the Academy of Marketing Science 42, 119-136, 2014
Can advertising investments counter the negative impact of shareholder complaints on firm value?
S Wies, AOI Hoffmann, J Aspara, JME Pennings
Journal of Marketing 83 (4), 58-80, 2019
Awareness, action and context‐specificity of blue ocean practices in sales management
P Parvinen, J Aspara, J Hietanen, S Kajalo
Management Decision 49 (8), 1218-1234, 2011
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