| Towards a history of critical marketing studies M Tadajewski Journal of Marketing Management 26 (9-10), 773-824, 2010 | 278 | 2010 |
| Remembering motivation research: toward an alternative genealogy of interpretive consumer research M Tadajewski Marketing Theory 6 (4), 429-466, 2006 | 276 | 2006 |
| The ordering of marketing theory: the influence of McCarthyism and the Cold War M Tadajewski marketing theory 6 (2), 163-199, 2006 | 164 | 2006 |
| Critical marketing: contemporary issues in marketing M Tadajewski, DT Brownlie Wiley, 2008 | 137 | 2008 |
| Critical marketing studies: logical empiricism,‘critical performativity’and marketing practice M Tadajewski Marketing Theory 10 (2), 210-222, 2010 | 128 | 2010 |
| Marketing: A critical textbook N Ellis Sage, 2010 | 116 | 2010 |
| Historical research in marketing theory and practice: A review essay M Tadajewski, DGB Jones Journal of Marketing Management 30 (11-12), 1239-1291, 2014 | 109 | 2014 |
| Critical marketing: A limit attitude M Tadajewski, D Brownlie Critical marketing: Issues in contemporary marketing, 1-28, 2008 | 109 | 2008 |
| Compensatory consumption and consumer compromises: a state-of-the-art review B Koles, V Wells, M Tadajewski Journal of Marketing Management 34 (1-2), 96-133, 2018 | 104 | 2018 |
| The discourses of marketing and development: towards ‘critical transformative marketing research’ M Tadajewski, J Chelekis, B DeBerry-Spence, B Figueiredo, O Kravets, ... Journal of Marketing Management 30 (17-18), 1728-1771, 2014 | 104 | 2014 |
| The SAGE handbook of marketing theory P Maclaran, B Stern, M Saren Sage, 2009 | 103 | 2009 |
| Incommensurable paradigms, cognitive bias and the politics of marketing theory M Tadajewski Marketing Theory 8 (3), 273-297, 2008 | 84 | 2008 |
| Focus groups: history, epistemology and non-individualistic consumer research M Tadajewski Consumption Markets & Culture 19 (4), 319-345, 2016 | 80 | 2016 |
| Anthropology and consumer research: qualitative insights into green consumer behavior M Tadajewski, S Wagner‐Tsukamoto Qualitative market research: An international journal 9 (1), 8-25, 2006 | 78 | 2006 |
| The philosophy of marketing theory: Historical and future directions M Tadajewski The Marketing Review 4 (3), 307-340, 2004 | 78 | 2004 |
| Rethinking the emergence of relationship marketing M Tadajewski, M Saren Journal of Macromarketing 29 (2), 193-206, 2009 | 77 | 2009 |
| Key concepts in critical management studies M Tadajewski Sage Publications, 2011 | 75 | 2011 |
| The foundations of relationship marketing: reciprocity and trade relations M Tadajewski Marketing Theory 9 (1), 9-38, 2009 | 74 | 2009 |
| The history of marketing thought M Tadajewski, DGB Jones Sage, 2008 | 69 | 2008 |
| Critical Marketing Studies: Theoretical and Empirical Perspectives in Critical Marketing Studies M Tadajewski, P Maclaran Sage, 2009 | 68 | 2009 |
D.G. Brian JonesProfessor of Marketing, Quinnipiac UniversityVerified email at quinnipiac.edu
